Next event | April 2025

2023 Agenda

The 2023 agenda featured expert speakers from across the industry and carefully crafted networking sessions, enabling delegates to maximise connections during the event.

Download our 2024 agenda visualisation below for a sneak peek of what’s to come this year.

26th April 2023

BlackBook Motorsport VIP Dinner

Taking place the evening before the Forum, the BlackBook Motorsport VIP Dinner provides an exclusive fine-dining experience for BlackBook members, a select group of key industry stakeholders and Platinum Pass holders. Discover more here.

27th April 2023

09:00 | Welcome to BlackBook Motorsport Forum

Join our host to explore the digital, sustainable and international transformation of the global motorsport industry.

Networking roundtable

We kick off the day with an interactive and facilitated workshop discussion to network and knowledge share with your peers. Meet new industry faces and share the challenges you face in your day-to-day role, whilst exploring potential solutions.

The tech powering F1’s digital transformation

Principal Sports Partnership Manager

Head of Digital Technology

Since 2018, Formula 1 has undergone an impressive digital transformation with the help of its digital innovation partner, AWS. By tapping into the breadth and depth of AWS and its innovative cloud technologies, Formula 1 has been able to bring fans closer to the split-second decisions on the track, redesign future Formula 1 cars and help to better understand and harness the power of data.

In this case study session, you’ll hear from Formula 1’s Head of Digital Technology, James Bradshaw, and AWS’ Principal Sports Partnership Manager, Neil Ralph, as they uncover how Formula 1 has unlocked the potential of data to engage fans and transform its digital offering.

Talking points include:

  • How do you develop a mature digital platform to support digital transformation?
  • The successes and challenges of Formula 1’s digital transformation
  • What do non-digitally native business leaders need to do to ensure successful B2C digital transformation?

10:30 | Networking break

Going global: Motorsports’ expansion into new territories

The global motorsport industry is experiencing huge international transformation, highlighted by the addition of new circuits and races in international markets and the emergence of power bases in regions such as the Middle East and North America. In this interview session with the Managing Director of one of the fastest growing motorsport circuits, you’ll learn:

  • What needs to be done to maintain growth in international markets
  • How series and teams need to consider the cultural differences of fans across areas such as fan engagement and content
  • The importance of working with local stakeholders to maximise long-term growth

Monetisation masterclass

Ali Russell
Chief Marketing Officer

Philipp Männer
Senior Director Media Rights and OTT

The way by which motorsport series, circuits, teams and brands digitally engage with fans has transformed in recent years. Whether it be the shift to OTT and D2C platforms or the growth and popularity of original content, digital innovation is undoubtedly the key to success in today’s industry.

In this monetisation masterclass, you will learn:

  • How to best monetise digital platforms
  • Why original content is the key to audience and viewership growth
  • How OTT is becoming a fundamental part of growing revenue

12:15 | Networking lunch

Networking roundtable

Join us for an interactive and facilitated workshop discussion to network and knowledge share with your peers. Meet new industry faces and share the challenges you face in your day-to-day role, whilst exploring potential solutions.

Oracle Red Bull Racing: Behind the Championship winning partnership

Head of Strategic Partnerships

Director, Sports Marketing and Business Development

Since joining forces at the start of the 2021 season, Oracle and Red Bull Racing have transformed their race-day strategy to win a Formula 1 Constructor title and back-to-back Driver Championships. Away from the track, Oracle Red Bull Racing delivers an unrivaled fan experience that is engaging a new wave of Formula 1 fans.

In this exciting digital transformation session, Red Bull Racing’s Head of Strategic Partnerships, Zoe Chilton, and Oracle’s Director of Sports Marketing and Business Development, Amr Elrawi, delve into the Championship winning partnership to uncover how the team are increasing performance both on and off the track.

Topics include:

  • How the Oracle Red Bull Racing Paddock is engaging fans around the world as Formula 1’s global expansion continues
  • How Oracle Cloud Infrastructure (OCI) is powering Red Bull’s race strategy and enabling its drivers to compete for Championships
  • Creating user-generated content to bring an even deeper level of personalisation to Oracle Red Bull Racing fans

15:00 | Networking break

Sustainable transformation: The race to zero

Director of Sustainability

David Dempsey
Senior Vice President

Head of Sustainability

The motorsport industry plays an important role in the climate crisis, and with younger sports fans becoming increasingly mindful of organisational efforts to tackle the crisis, industry stakeholders are under more pressure than ever before to play their part.

In this sustainable transformation panel session, you’ll hear from Formula E’s Director of Sustainability, Julia Pallé, and Formula 1’s Head of Sustainability, Ellen Jones, as they discuss the future of sustainability in motorsport and how series, circuits, teams and brands can play their part to reach a zero carbon future.

Talking points include:

  • Advancing sustainable technology and innovation through partnerships

  • Reaching Net Zero by 2030

  • How is Salesforce accelerating the technologies of the future?

The future of motorsport

Richard Saxby
Motorsports Director

Mark Sibla
Chief of Staff

Rodi Basso
Co-Founder and CEO

Hear from industry leading motorsport manufacturers and series, all at different stages of their mobility development journey, as they discuss what the future of motorsport looks like. 

17:00 | Networking drinks

18:30 | Event close