Uniting leading teams, series, brands, venues, and service providers, this is where the entire ecosystem gathers to examine the forces driving performance, profitability, and long-term growth.
The BlackBook Motorsport Forum is where motorsport’s strategic direction is set.
Each year, industry leaders share their challenges and solutions to stay competitive – on and off the track, marking its authority across the motorsport ecosystem.
James Bunbury
Director, Partnerships – F1
McLaren Mastercard Formula 1 Team
Craig Stimmel
SVP, Chief Commercial Officer
NASCAR
Annamaria Füzy
Global Partnerships Lead
Heineken
Willem Dinger
Chief Partnership Officer
Cadillac Formula 1 Team
Emily Jacobs
VP of Licensing, Entertainment Partners & Content
The LEGO Group
Michael Aghataher
Head of Motorsports
AWS
Deborah Wajsbrot
Head of Growth Partnerships
Revolut
2026 agenda highlights include:
We broke down regulation overhauls across major championships, examining how the changes impacted performance, competition and innovation.
We explored how always-on connectivity powered performance, operations and infrastructure across leading motorsport teams, rights holders and technology providers, from car and pit wall to venue.
We explored cutting-edge advancements in fuel innovation, braking and aerodynamics while examining how they revolutionised the strategies and performances of motorsport champions.
We heard from those directly involved in bringing the landmark Cadillac Formula 1 Team project to life as it prepared to become the first addition to the Formula 1 paddock in a decade.
We explored how brands from luxury fashion, FMCG, finance and toys used strategic F1 partnerships as a pathway beyond visibility and reach, powered by the sport’s growing global appeal.
We gained an inside look at the operational realities of running a top-level motorsport team, where performance, people and precision determined success.
