THE MEETING PLACE
FOR THE GLOBAL
MOTORSPORT INDUSTRY

27 March 2025
Mercure London Earls Court

Success in motorsport requires a combination of high performance and innovation. But what role does innovation play in ensuring success on and off the track?

The BlackBook Motorsport Forum is the destination that connects and inspires top decision-makers and leaders across global motorsport. Join us in London on 27th March 2025 to dissect the critical balance between technical innovation, sustainability and commercial success while offering a 360-degree view of motorsport’s future.

Days

Hours

Minutes

Days

Hours

Minutes

UNTIL THE MAIN EVENT!

Hear From Industry-leading Experts

Join motorsport pioneers as they share their best practices and success strategies.

Otmar Szafnauer

Chairman, Soft Pauer and former Formula 1 Team Principal

Jeff Gordon

Vice Chairman, Hendrick Motorsports & NASCAR Hall of Famer

Donna Birkett Baida

Director of Marketing

Tiziana Di Gioia

Chief Revenue Officer

Oliver Mitchell

VP, Global Sponsorships

Louise McEwen

Chief Marketing Officer

Emily Jacobs

VP of Licensing, Entertainment Partners & Content

James Bower

Commercial Director

Driving Performance On And Off The Track

New for 2025, the BlackBook Motorsport Forum will explore how to balance success both on and off the track.

KEYNOTE SESSION CONFIRMED:

75 YEARS IN THE FAST LANE:
HOW FORMULA 1 BECAME A GLOBAL POWERHOUSE

As Formula 1 celebrates its 75th anniversary, explore the evolution of its fan-focused brand and business model.

We’ll unpack key milestones, transformative moments, and strategies that have turned F1 into a cultural phenomenon while setting the stage for its next era of growth.

Speakers include:

Jonny Haworth, Director of Commercial Partnerships, Formula 1
Ian Holmes, Director of Media Rights & Content Creation, Formula 1
Donna Birkett Baida, Director of Marketing, Formula 1
Louise Young, Director, Race Promotion, Formula 1

Don't Just Take Our Word For It

The BlackBook Motorsport Forum is a must-attend event for all motorsport stakeholders, and it has always been worth our time at Santander to be in attendance.

I’ll be honest - it was a remarkable event on every level. So well managed, and organised. Please do pass on my thanks to the whole team.

For those of us outside of Europe and the USA, attending the forum, gaining knowledge, and networking were huge positives. The 12-hour flight from Brazil to London and back was worth it.