Ali Russell has been working in the sports industry for over 25 years, with a career spanning multiple disciplines, including senior roles in rugby, football, and motorsport. With a grounding in marketing via Coca Cola, he has garnered a breadth of experience having worked in several high-profile positions including Chief Marketing Officer at FIA Formula E, Chief Operating Officer at Rangers and Managing Director at Queens Park Rangers.

Ali is now the Chief Marketing Officer for the pioneering new motor racing series, Extreme E. The championship’s mission is to showcase electric vehicle performance in extreme conditions, whilst encouraging global action to combat the devastating environmental issues threatening our planet’s future.