Brands in the driver’s seat

Explore how globally renowned brands are delivering successful motorsport partnerships while creating value for properties and fans alike.

Talking points include:

• How important is it for brands to think about the long-term sustainability of their sponsorship strategies?

• What are the biggest challenges brands face in measuring the ROI of their sports sponsorships, and how can they overcome them?

• Advice for brands looking to enter motorsport sponsorship, especially those from non-traditional categories.