Going global while thinking local

Leading series, teams and brands reveal bold strategies for breaking into new markets, creating cultural connections, and captivating fans worldwide.

Topics include:

• How are teams and brands identifying and expanding into emerging regions to grow their global footprint?

• Strategies for creating deeper emotional connections with fans through localised content, brand partnerships, and experiential activations.

• Why non-endemic brands are entering motorsport and how these collaborations are reshaping the industry’s commercial ecosystem.