Previous BlackBook Speakers

Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

Gerhard Berger

Former F1 Driver & Boss

Jill Gregory

Chief Marketing Officer

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.

In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.

Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

In August 2016, Gregory was named Chief Marketing Officer.

Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.

David Coulthard

Former F1 Driver and Company Director

Nico Rosberg

F1 World Champion 2016 & Founder of Greentech Festival

Mark Webber

Former F1 driver, World Endurance Champion and TV presenter

Ian Fitzpatrick

Head of Global Digital & Content

Ian Fitzpatrick is the Head of Global Digital and Content at New Balance — a role he has held since 2018, leading content production and global media for the footwear and apparel brand. Previously, he was founding partner and Chief Strategy Officer at the Boston-based firm Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, Disney, and Al Gore’s Climate Project, among others. Other credits include work supporting IKEA, Peugeot, Verizon, the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab — where he has helped shepherd brand like Pillpack — and a trustee with the Boston chapter of the Awesome Foundation. Ian lives with his wife and three children near Boston.

Ellie Norman

Director of Marketing and Communications

Ellie is a Marketing professional having spent over 15 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.

In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows.  In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie was asked to join Virgin Media as Head of Advertising.  During her time at Virgin Media, Ellie led the involvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014, Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.

Following the change in ownership at F1, Ellie was asked to join the management team in as the companies first ever Director of Marketing to lead the sport as it grows its fan base and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.  This role has since been expanded to include Customer Service and Communications.

Brad Gerber

Vice President of Sales & Chief Development Officer

Brad Gerber, a skilled sales executive with vast experience in the world of automotive publishing and digital media, was named NHRA vice president of sales and chief development officer in January 2016.  He leads NHRA’s sales and business development team and oversees all media sales, corporate sponsorships, and revenue development initiatives.

Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the entire company which at the time had over 100 enthusiast brands.

SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

Eric Ernst

Head Of Technology

Eric joined Formula E in March of 2018 as Head of Technology in mid-term of season four. Eric has spent 12 years in the world of Grand Prix sailing. As IT Manager Victory Challenge in the 32nd America’s Cup and Shore Manager for Energy Team France in the 34th Americas Cup, he understands being part of a high level competing team and the challenges that come along with it. Before joining Formula Eric served as the Technology Stopover Manager for the organizing body of the Volvo Ocean Race for 5 years.


Carlos Ezpeleta Gonzalez

MotoGP – Sporting Director

Born in Barcelona, 1991. Studied the International Baccalaureate at the International College of Spain and then majored in Mechanical Engineering at the European University, all in Madrid. Raced cars, taking a Spanish National Endurance Championship in 2012, and also did ice-races in Andorra winning two championships in 2016 and 2017. Started working in MotoGP as an intern at the age of 16 in 2007 helping in Race Direction, then switched to the Technical Department and Scrutineering at in 2010. Started working full-time in 2014, driving the Safety Car as well as coordinating all safety and medical Services Sporting Director for Dorna since 2017, taking care of all MotoGP regulations, calendar, sporting and safety matters, relationship with teams and riders, as well as new Promoters.

James Kendrick

Chief Operating Officer

James is an experienced international Director whose background in marketing and advertising led him to become a main partner and Managing Director for one of the Virgin Group of Companies successfully working with a number of blue chip brands throughout his career including Proctor & Gamble, Cadbury Schweppes, Budweiser, Tesco, Pepsi, Lloyds Bank, Virgin Atlantic, and Volkswagen.

James Hagen


Bio coming soon…

Yan Lefort

Commercial Director

Started as junior PR for the Rothmans brand involved in F1 in 1994 with the Williams Team. Initiated lifestyle PR projects and launched the first digital communication tools in the sport. Joined British American Tobacco as the Global PR Manager for the Lucky Strike brand involved in F1 with the AR team.

Became independent and ran Yan Lefort Consulting from 2006 to 2010. The agency, based out of Paris and London provided strategic PR support to brands willing to activate their respective sponsorship programs in the F1, A1GP and GT1 championships. The consultancy was also managing the image of the F1 world champion Jacques Villeneuve.

In  2011, Yan joined IWC in Switzerland to manage the global partnership programs, to include the Mercedes F1 sponsorship. In August 2018, Yan joined the Alfa Romeo Sauber F1 Team as Commercial Director.

Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

Michael Lock

Chief Executive

25 years experience in motorcycles and automotive with Honda, Triumph (CEO USA), Ducati (CEO USA), Lamborghini (COO Americas) and AMA Pro Racing (CEO). A proven track record of brand building, product and communications strategy and commercial growth.

Jennie Gow


Jennie Gow is a journalist, broadcaster and event host who broke into the world of Formula One motor racing in 2010 and has since become renowned as one of the sport’s foremost media professionals.

One of the few women to work in this demanding arena, Jennie is currently to be found presenting and reporting on Formula One for both the BBC and ESPN.

Jennie was at the forefront of the ground-breaking Formula E Championship since its inception in 2014 as the lead host and presenter for ITV.

Alongside her commitments for the BBC and ITV, Jennie also hosts annual live events days such as Goodwood Festival of Speed and award ceremonies like The Motorsport Hall of Fame.

Most recently Jennie has presented and produced the BBC’s Human Endeavour Show bringing Alex Zanardi and Billy Monger together for a special programme for the channel.

Alejandro De Goycochea

Commercial Director

I’m born in Cordoba, Argentina. I came to France more than 15 years ago . I’m today in charge of Business Development and International Partnerships for DAKAR Rally organised by A.S.O . As the next edition is taking place in Saudi Arabia, I’m travelling often to Middle East among others.

Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

Steve Rider


Steve made his first F1 documentary for ITV in 1978 and has been involved in the broadcasting of the sport ever since. Presented with Murray Walker and James Hunt in the eighties and nineties, and helped lead the consortium that won the ITV F1 Production contract in 1996.

Went on to host the ITV coverage in 2006, 2007 and 2008.

Co-produced and presented the SKY F1 Legends series. In the mid-eighties Steve set up the British Touring Car Championship TV coverage and persuaded the BBC to take coverage. It is now the only complete, live Motor Racing Championship on British free to air Television and has established itself as a significant British motor sport success story. Steve continues to present.

Steve has hosted F1 launches for McLaren, Lotus, Renault, Benetton, Jordan and Williams and also hosted the FIA Prize Giving Gala in 2016 and 2017. He is well known, also, for hosting the Annual Autosport Awards for twenty eight years .Also hosted the Laureus Awards in St. Petersburg, Abu Dhabi and London.

Royal Television Society documentary of the Year for “A Tribute to Senna” in 1994 and Baftas for 2006 Hungarian GP, 2007 US GP and 2008 Brazilian GP.

Paddy Lowe


John Doonan


Pat Symonds

Chief Technology Officer

Cristiano Fiorio

Alfa Romeo F1 Manager

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