2019 Speakers

Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

Ellie Norman

Director of Marketing and Communications

Ellie is a Marketing professional having spent over 15 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.

In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows.  In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie was asked to join Virgin Media as Head of Advertising.  During her time at Virgin Media, Ellie led the involvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014, Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.

Following the change in ownership at F1, Ellie was asked to join the management team in as the companies first ever Director of Marketing to lead the sport as it grows its fan base and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.  This role has since been expanded to include Customer Service and Communications.

Ian Fitzpatrick

Head of Global Digital & Content

Ian Fitzpatrick is the Head of Global Digital and Content at New Balance — a role he has held since 2018, leading content production and global media for the footwear and apparel brand. Previously, he was founding partner and Chief Strategy Officer at the Boston-based firm Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, Disney, and Al Gore’s Climate Project, among others. Other credits include work supporting IKEA, Peugeot, Verizon, the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab — where he has helped shepherd brand like Pillpack — and a trustee with the Boston chapter of the Awesome Foundation. Ian lives with his wife and three children near Boston.

Jill Gregory

Chief Marketing Officer

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.

In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.

Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

In August 2016, Gregory was named Chief Marketing Officer.

Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.

Sebastian Tiffert

Director, Global Motorsport Production

Creative Media and Content professional. Almost 20 years’ experience in digital and broadcast journalism and the coverage of world class sport events. A passionate storyteller in German, English and French. Intercultural leader and team player. Communicator, eager to develop further and to explore and create new ideas and formats.

Scott Young

Head of F1

Bio coming soon…

Kimberly Cook

Chief Revenue Officer

Kimberly Cook, CRO of Hookit.com, has lead teams resulting in two successful start up exits and left an executive post at Google to join Hookit.com due to the revolutionary technology and deep learning algorithms that blend her two passions, technology and sports.

Ivo Bozukov

Head of Strategy

Bio coming soon…

Anita Mäkelä

FIA European Drag Racing Champion & Owner – Tommi & Anita Top Fuel Racing

FIA European Champion Top Fuel 2000, 2016 and 2018, European Record holder 3.842 seconds and 508 km/h

Carlos Ezpeleta Gonzalez

MotoGP – Sporting Director

Born in Barcelona, 1991. Studied the International Baccalaureate at the International College of Spain and then majored in Mechanical Engineering at the European University, all in Madrid. Raced cars, taking a Spanish National Endurance Championship in 2012, and also did ice-races in Andorra winning two championships in 2016 and 2017. Started working in MotoGP as an intern at the age of 16 in 2007 helping in Race Direction, then switched to the Technical Department and Scrutineering at in 2010. Started working full-time in 2014, driving the Safety Car as well as coordinating all safety and medical Services Sporting Director for Dorna since 2017, taking care of all MotoGP regulations, calendar, sporting and safety matters, relationship with teams and riders, as well as new Promoters.

Calim Bouhadra

Chief Executive

With more than 25 years of experience in the Industrialization of Advanced Connectors at LEMO S.A. in Switzerland, Calim Bouhadra, is currently COO of LEMO S.A. and CEO of Rebellion Corporation (Rebellion Timepieces, Rebellion Racing and Rebellion Motors).

Passion, Perfectionism and attitude sparked M. Bouhadra and the company’s inception and continue to push its development each passing day.

Michael Resl

Director Motorsports, Marketing and Lead Development

AVL RACING is the global motorsport group of AVL, the world’s largest privately owned company for development, simulation, and testing technology of racing powertrains. With its five segments SIMULATE, ENGINEER, MAKE, TEST and RACE, AVL RACING is the integrated partner for premium motorsports at every stage of the development routes of its customers.

Jennie Gow


Jennie Gow is a journalist, broadcaster and event host who broke into the world of Formula One motor racing in 2010 and has since become renowned as one of the sport’s foremost media professionals.

One of the few women to work in this demanding arena, Jennie is currently to be found presenting and reporting on Formula One for both the BBC and ESPN.

Jennie was at the forefront of the ground-breaking Formula E Championship since its inception in 2014 as the lead host and presenter for ITV.

Alongside her commitments for the BBC and ITV, Jennie also hosts annual live events days such as Goodwood Festival of Speed and award ceremonies like The Motorsport Hall of Fame.

Most recently Jennie has presented and produced the BBC’s Human Endeavour Show bringing Alex Zanardi and Billy Monger together for a special programme for the channel.

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