Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.
In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.
In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.
Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.
In August 2016, Gregory was named Chief Marketing Officer.
Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.