2019 Speakers

speakers
Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

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Ian Fitzpatrick

Head of Global Digital & Content

Ian Fitzpatrick is the Head of Global Digital and Content at New Balance — a role he has held since 2018, leading content production and global media for the footwear and apparel brand. Previously, he was founding partner and Chief Strategy Officer at the Boston-based firm Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, Disney, and Al Gore’s Climate Project, among others. Other credits include work supporting IKEA, Peugeot, Verizon, the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab — where he has helped shepherd brand like Pillpack — and a trustee with the Boston chapter of the Awesome Foundation. Ian lives with his wife and three children near Boston.

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Ellie Norman

Director of Marketing and Communications

Ellie is a Marketing professional having spent over 15 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.

In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows.  In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie was asked to join Virgin Media as Head of Advertising.  During her time at Virgin Media, Ellie led the involvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014, Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.

Following the change in ownership at F1, Ellie was asked to join the management team in as the companies first ever Director of Marketing to lead the sport as it grows its fan base and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.  This role has since been expanded to include Customer Service and Communications.

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Gernot Bauer

Head of Motorsports

Based in Paris and Munich, Gernot ran the Eurosport digital activities from 1999-2003. Wrote about F1, WRC mainly, joined Eurosport’s motorsports department permanently in 2003 till 2011.

After 4 years with Sky Germany as Chief Reporter, Eurosport appointed him Director Global Olympics & Motorsports Production in 2015 just ahead of the MotoGP season. 2017 he got promoted to run Discovery’s local German sports production from Munich. Starting September 2019 he will take on the additional task of taking back the Paris based motorsports department.

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Jill Gregory

Chief Marketing Officer

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.

In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.

Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

In August 2016, Gregory was named Chief Marketing Officer.

Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.

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Brad Gerber

Vice President of Sales & Chief Development Officer

Brad Gerber, a skilled sales executive with vast experience in the world of automotive publishing and digital media, was named NHRA vice president of sales and chief development officer in January 2016.  He leads NHRA’s sales and business development team and oversees all media sales, corporate sponsorships, and revenue development initiatives.

Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the entire company which at the time had over 100 enthusiast brands.

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Scott Young

Head of F1

Bio coming soon…

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Ivo Bozukov

Head of Strategy

Bio coming soon…

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Kimberly Cook

Chief Revenue Officer

Kimberly Cook, CRO of Hookit.com, has lead teams resulting in two successful start up exits and left an executive post at Google to join Hookit.com due to the revolutionary technology and deep learning algorithms that blend her two passions, technology and sports.

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Eric Ernst

Head Of Technology

Bio Coming Soon…

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Anita Mäkelä

FIA European Drag Racing Champion & Owner – Tommi & Anita Top Fuel Racing

FIA European Champion Top Fuel 2000, 2016 and 2018, European Record holder 3.842 seconds and 508 km/h

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Carlos Ezpeleta Gonzalez

MotoGP – Sporting Director

Born in Barcelona, 1991. Studied the International Baccalaureate at the International College of Spain and then majored in Mechanical Engineering at the European University, all in Madrid. Raced cars, taking a Spanish National Endurance Championship in 2012, and also did ice-races in Andorra winning two championships in 2016 and 2017. Started working in MotoGP as an intern at the age of 16 in 2007 helping in Race Direction, then switched to the Technical Department and Scrutineering at in 2010. Started working full-time in 2014, driving the Safety Car as well as coordinating all safety and medical Services Sporting Director for Dorna since 2017, taking care of all MotoGP regulations, calendar, sporting and safety matters, relationship with teams and riders, as well as new Promoters.

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Charles Turner

Group Digital Brand Manager

I help companies to grow, generate more revenue and optimise their marketing ROI. Results include a radical turnaround of acquisition marketing channels for a global company (120% customer growth YOY) and a significant pre-launch user acquisition at two of the fastest growing tech startups in the UK. My drive and an ability to transform complex problems into simple solutions using data that has helped me to deliver 8+ years of multichannel marketing results (in both B2C and B2B): from new startups to global firms.

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James Kendrick

Chief Operating Officer

James is an experienced international Director whose background in marketing and advertising led him to become a main partner and Managing Director for one of the Virgin Group of Companies successfully working with a number of blue chip brands throughout his career including Proctor & Gamble, Cadbury Schweppes, Budweiser, Tesco, Pepsi, Lloyds Bank, Virgin Atlantic, Monster.com and Volkswagen.

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Dave Muye

Vice President, Global Partnerships

Dave Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships.  He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams.   These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross.

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Calim Bouhadra

Chief Executive

With more than 25 years of experience in the Industrialization of Advanced Connectors at LEMO S.A. in Switzerland, Calim Bouhadra, is currently COO of LEMO S.A. and CEO of Rebellion Corporation (Rebellion Timepieces, Rebellion Racing and Rebellion Motors).

Passion, Perfectionism and attitude sparked M. Bouhadra and the company’s inception and continue to push its development each passing day.

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Yan Lefort

Commercial Director

Started as junior PR for the Rothmans brand involved in F1 in 1994 with the Williams Team. Initiated lifestyle PR projects and launched the first digital communication tools in the sport. Joined British American Tobacco as the Global PR Manager for the Lucky Strike brand involved in F1 with the AR team.

Became independent and ran Yan Lefort Consulting from 2006 to 2010. The agency, based out of Paris and London provided strategic PR support to brands willing to activate their respective sponsorship programs in the F1, A1GP and GT1 championships. The consultancy was also managing the image of the F1 world champion Jacques Villeneuve.

In  2011, Yan joined IWC in Switzerland to manage the global partnership programs, to include the Mercedes F1 sponsorship. In August 2018, Yan joined the Alfa Romeo Sauber F1 Team as Commercial Director.

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Michael Resl

Director Motorsports, Marketing and Lead Development

AVL RACING is the global motorsport group of AVL, the world’s largest privately owned company for development, simulation, and testing technology of racing powertrains. With its five segments SIMULATE, ENGINEER, MAKE, TEST and RACE, AVL RACING is the integrated partner for premium motorsports at every stage of the development routes of its customers.

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Michael Carcamo

Global Motorsports Director

Michael joined Nissan in 2002 and has held a variety of management roles including Overseas Program Director, Americas and Director of Corporate Planning, Mexico. In R&D, his achievements include the launch of Nissan Sentra and Tiida as Program Manager and Nissan March, Versa and Versa Note as assistant Chief Vehicle Engineer.

Prior to joining Nissan, Michael held the position of trackside engineer for Ilmor Engineering in the Indy and CART racing series, during 5 race seasons. Mr. Carcamo has a Bachelor of Science in
Mechanical Engineering from Tufts University. He is a certified Project Management Professional as
well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive  programs at Vanderbilt University as well as IPADE graduate school in Mexico City.

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Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

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Michael Lock

Chief Executive

25 years experience in motorcycles and automotive with Honda, Triumph (CEO USA), Ducati (CEO USA), Lamborghini (COO Americas) and AMA Pro Racing (CEO). A proven track record of brand building, product and communications strategy and commercial growth.

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Jennie Gow

Broadcaster

Jennie Gow is a journalist, broadcaster and event host who broke into the world of Formula One motor racing in 2010 and has since become renowned as one of the sport’s foremost media professionals.

One of the few women to work in this demanding arena, Jennie is currently to be found presenting and reporting on Formula One for both the BBC and ESPN.

Jennie was at the forefront of the ground-breaking Formula E Championship since its inception in 2014 as the lead host and presenter for ITV.

Alongside her commitments for the BBC and ITV, Jennie also hosts annual live events days such as Goodwood Festival of Speed and award ceremonies like The Motorsport Hall of Fame.

Most recently Jennie has presented and produced the BBC’s Human Endeavour Show bringing Alex Zanardi and Billy Monger together for a special programme for the channel.

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Steve Rider

Broadcaster

Steve made his first F1 documentary for ITV in 1978 and has been involved in the broadcasting of the sport ever since. Presented with Murray Walker and James Hunt in the eighties and nineties, and helped lead the consortium that won the ITV F1 Production contract in 1996.

Went on to host the ITV coverage in 2006, 2007 and 2008.

Co-produced and presented the SKY F1 Legends series. In the mid-eighties Steve set up the British Touring Car Championship TV coverage and persuaded the BBC to take coverage. It is now the only complete, live Motor Racing Championship on British free to air Television and has established itself as a significant British motor sport success story. Steve continues to present.

Steve has hosted F1 launches for McLaren, Lotus, Renault, Benetton, Jordan and Williams and also hosted the FIA Prize Giving Gala in 2016 and 2017. He is well known, also, for hosting the Annual Autosport Awards for twenty eight years .Also hosted the Laureus Awards in St. Petersburg, Abu Dhabi and London.

Royal Television Society documentary of the Year for “A Tribute to Senna” in 1994 and Baftas for 2006 Hungarian GP, 2007 US GP and 2008 Brazilian GP.

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Chris Aylett

Chief Executive

Chris Aylett became Chief Executive of the Motorsport Industry Association (MIA) in 1998 which is now the world’s leading business organisation serving the high performance engineering and motorsport industry.  Worldwide corporate membership of 350 includes Formula One, World Rally and USA teams, major promoters and manufacturers, circuit operators, and specialist service providers, which collectively transact over $6 billion of international business.

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Tony Jardine

Chairman

Chairman of HPS Jardine, the communications division of HPS Marketing services, Tony Jardine has presided over his eponymous company since the early days of Virgin, when Sir Richard Branson entrusted him to promote his Atlantic boat and balloon challenges.

From eSports and water sports to golf and motor sport, his agency remains at the forefront of PR and communications, helping brands including Sony PlayStation, Silverstone, BMW and The European Tour to create meaningful connections with their audience, in innovative and relevant ways.

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