Previous BlackBook Speakers

Michael Dreiser

Manager Motorsport One-Make Series

Having obtained a Diploma in Business and Computer Science at the Technical University of Darmstadt, between 2005 – 2008 Michael was the Manager Motorsport at Porsche Asia Pacific Pte Ltd in Singapore, where he was in charge of the pan-regional race activities of Porsche in Asia (incl. China).

Between 2009 – 2014 Michael was Manager International One-Make Series at Dr. Ing. h.c. F. Porsche AG in charge of the one-make series being operated in various countries, before now taking charge of the entire business field of the one-make series, including the series being operated from HQ and the planning and sales of the 911 GT3 Cup.

Antoine Magnan

Head of Partnerships

After few years at HP managing successfully different product lines, Antoine joined Renault Sport F1 in 2012 to develop power unit supply to customer teams. Strongly involved into Renault Sport F1 Team’s come back as full fledge formula one team while chief of staff of the Managing Director, he’s now in charge of all partnerships of the team.

Ian McGibbon

Global Marketing Lead, Brand Partnerships & Sponsorships

Originally from Australia, Ian McGibbon has 20+ years global strategy, sponsorships, marketing and communications experience across diverse B2C and B2B industries such as consumer electronics, energy and retail within leading companies Bose, Shell and Westfield.

Over the last few years in his role at Bose, Ian has been part of small but creative team global that has driven the strategy and activation for brand partnerships, sponsorships and talent agreements across properties that resonate with target audiences in sport, music, travel and culture to support business goals and marketing objectives. Current major partnerships include Mercedes-AMG Motorsport (F1) Team and National Football League (NFL). A major factor for success with partnerships/sponsorships for Bose is the close connection with the internal marketing insights team to thoroughly understand the impact / return on investment of activations and make adjustments to tactical plans and overall contract where needed.

Based in Basel, Switzerland, Ian spends significant time travelling for both work and leisure, but finds time to compete in cycling and triathlon events during the year.

Noor Afiza Yusof

Head of Brand Management

With over 28 years of experience in various disciplines within the oil and gas industry, Afiza has gained knowledge and expertise in retail and commercial business, strategy and performance, stakeholder relations, business continuity and leadership and learning management. Afiza is an alumni to the Senior Management Development INSEAD and Business Management for Executives with the University of Melbourne. She is also a certified Coach for Solution Focused Coaching and completed the Ontological Coaching programme. Afiza led the team of learning professionals and facilitators from Duke Corporate Education to design, develop and deliver PETRONAS Leadership & Learning solutions for the emerging leaders, top talents and senior management. Her passion towards leadership development and branding enables her to lead her team in pursuing PETRONAS’ global branding journey. Afiza holds a Bachelor’s Degree in Business Administration (Marketing) from the University of Missouri, Kansas and currently, she heads the Brand Management that includes managing the PETRONAS Motorsports portfolio.

Rob Bloom

Group Digital Director

Rob Bloom is a digital marketing, channel and communications director with a strong background in leading digital brand transformation and social media strategy.

Rob currently directs the McLaren Group’s global, award-winning digital and social functions, with previous experience in FTSE organisations and founder of a digital content marketing agency.

Since joining the company in 2012, Rob has established a sophisticated fan engagement and sponsor value proposition for the McLaren Formula 1 team, leading a fan-first agenda which has accelerated McLaren to the front of the F1 digital grid.

In 2017, Rob was named in the ‘Leaders Under 40 Class of 2017 – Digital’, with McLaren’s Social & Digital team awarded ‘In-House Team of The Year’ at the Drum Social Buzz Awards.

Sean Bratches

Managing Director, Commerical

Sean is on a mission to transform the F1 experience. He recently announced F1’s biggest ever investment into digital with the launch of F1 TV across 40 markets. Sean Bratches is credited as one of ESPN’s most influential leaders, with over 27 years of experience, most recently as Executive Vice President of Sales and Marketing. His career has been defined by innovation and vision, and his contributions helped to fuel tremendous growth in ESPN’s brand and revenue. Sean oversaw ESPN’s two primary revenue streams, advertising and sponsor sales and content licensing, as well as the research and analytics, marketing, consumer products and events marketing divisions.

Paul Bellamy

Global Head of IMG Motorsports

Acquired the rights to run the FIA European Rallycross Championships in 2010, and became the FIA World Rallycross Championship in 2013. Appointed Managing Director of FIA World Rallycross Championship in 2015.

Appointed Global Head of IMG Motorsports in 2017 (FIA World Rallycross Championships and FIA Speedway World Championships and FIA Speedway World Cup)

Nicolas Goubert

MotoE executive Director

Joined Dorna in February 2018 but before that has spent many years at Michelin For the last 7 years  as the technical director for Racing activities such as WRC, WEC or MotoGP. Worked as well for Michelin in US (Marketing) and Japan (testing and Racing -5 years)

Georg Fuchs

Managing Director

Managing Director at FIA European Truck Racing Championship, in charge of  promotership, securing of partnerships and the smooth running of the prestigious racing championship.

His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.

Niall Treacy

Head of Commercial Strategy & Sales

Niall is an experienced sales and strategy professional within the upper echelons of the sports industry. He has a truly international skillset, which have been applied to significant effect with Formula E and Liverpool FC.

Niall started his career at Deloitte Consulting in London, and very early in his career was exposed to a series of blue chip clients working on a series of complex projects.

Having spent 5 years growing commercial revenues at Liverpool FC he joined Formula E 16 months ago.

Niall has been central to Formula E’s commercial success and is focussing on further global and regional commercial growth.

Sebastien de Chaunac

Head of Communication & Brand Activation ABB Formula E

Sébastien de Chaunac is the Head of Communication and Brand Activation of the Formula E program at ABB. Sébastien joined ABB in April 2018, a few months after the pioneering technology leader became the title sponsor of the ABB FIA Formula E Championship.  Prior to this, he was the Head of Global Motorsport Partnerships and Events at Rolex for 5 years. Sébastien holds an MBA from HEC in Paris.

Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

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