WHERE THE GLOBAL MOTORSPORT INDUSTRY MEETS

24 MARCH 2026 | Mercure London, Earls Court

THE COUNTDOWN IS ON:

Days

Hours

Minutes

Seconds

RECENTLY CONFIRMED ATTENDEES

400+ ATTENDEES‎‎ ‎ | ‎ 90% SENIOR DECISION-MAKERS‎ ‎ |‎ ‎ 1000+ CONNECTIONS MADE

400+ ATTENDEES
90% SENIOR DECISION-MAKERS
1000+ CONNECTIONS MADE

WHO WILL BE TAKING CENTRE STAGE?

James Bunbury

Director, Partnerships – F1

McLaren Mastercard Formula 1 Team

Craig Stimmel

SVP, Chief Commercial Officer

NASCAR

Annamaria Füzy

Global Partnerships Lead

Heineken

Willem Dinger

Chief Partnership Officer

Cadillac Formula 1 Team

Emily Jacobs

VP of Licensing, Entertainment Partners & Content

The LEGO Group

Michael Aghataher

Head of Motorsports

AWS

Deborah Wajsbrot

Head of Growth Partnerships

Revolut

Jill Gregory

Chief Operating Officer

TWG Motorsports

Winning in motorsport isn't just about speed. It's about strategy.

The BlackBook Motorsport Forum is where motorsport’s strategic direction is set.

Uniting leading teams, series, brands, venues, and service providers, this is where the entire ecosystem gathers to examine the forces driving performance, profitability, and long-term growth.

Whatever your focus, the Forum will equip you with the solutions and connections to stay competitive – on and off the track.

TECHNICAL

Motorsport is renowned for its cutting-edge technology. Learn how today’s advances are revolutionising how the industry operates on and off the track.

COMMERCIAL

Explore how the pursuit of commercial growth is unlocking new avenues to monetise motorsportport, expand its reach, and forge valuable partnerships.

SUSTAINABLE

Explore how motorsport is keeping up with environmental and social challenges that the world is facing.

HIGHLIGHTS INCLUDE:

ON
TRACK

New year, new rules: What regulation changes really mean
New year, new rules: What regulation changes really mean
11:30 am
On-Track Stage
Panel (On Track)

11:30 am
On-Track Stage
New year, new rules: What regulation changes really mean
We break down regulation overhauls across major championships, examining how the changes will impact performance, competition and innovation.
Always on: How data drives motorsport connectivity
Always on: How data drives motorsport connectivity
2:10 pm
On-Track Stage
Panel (On Track)

2:10 pm
On-Track Stage
Always on: How data drives motorsport connectivity
From car and pit wall to venue, explore how always-on connectivity powers performance, operations and infrastructure across leading motorsport teams, rights holders and technology providers.
Speakers Include:
Michael Muerlebach
Director, Customer Account & Product Management,
Bosch Motorsport
Sheri Panabaker
Founder ,
DRIVEN | High-Performance & Enterprise Strategy
The winning formula for on-track performance
The winning formula for on-track performance
2:40 pm
On-Track Stage
Panel (On Track)

2:40 pm
On-Track Stage
The winning formula for on-track performance
Dive into the cutting-edge advancements within fuel innovation, braking, and aerodynamics while exploring how they are revolutionising the strategies and performances of motorsport champions.
Speakers Include:
Sara Essa
Motorsport Presenter, Pit Reporter and Commentator,
Bruce Hendel
Senior VP, Global Sales,
VP Racing Fuels

OFF
TRACK

From concept to grid: Building the Cadillac Formula 1 Team
From concept to grid: Building the Cadillac Formula 1 Team
9:40 am
Off-Track Stage
Keynote

9:40 am
Off-Track Stage
From concept to grid: Building the Cadillac Formula 1 Team
As Cadillac Formula 1 Team prepares to become the first addition to the Formula 1 paddock in a decade, we hear from those directly involved in bringing the landmark project to life. Topics include:
Strategic decisions behind launching new entrants as F1’s global appeal continues to grow.
Operational and organisational challenges faced in building a team from scratch.
Cadillac’s set up for success — from global operations to NASA-inspired management.
Speakers Include:
Willem Dinger
Chief Partnership Officer,
Cadillac F1
Jill Gregory
Chief Operating Officer,
TWG Motorsports
Brands in the driver’s seat
Brands in the driver’s seat
12:00 pm
Off-Track Stage
Panel (Off Track)

12:00 pm
Off-Track Stage
Brands in the driver’s seat
From luxury fashion and FMCG, to finance and toys, F1 has seen an influx of brand categories powered by its growing global appeal. Explore how brands from contrasting sectors are using strategic F1 partnerships as a pathway to go beyond visibility and reach new audiences. Topics include:
Why are brands choosing F1, and why now?
Best practices in bridging motorsport with fashion and culture.
Differences and opportunities of sponsoring team and series.
Speakers Include:
Robin Fenwick
Founder & CEO,
Right Formula
Annamaria Füzy
Global Partnerships Lead,
Heineken
Emily Jacobs
VP of Licensing, Entertainment Partners & Content,
the LEGO Group
Deborah Wajsbrot
Head of Growth Partnerships,
Revolut
Mickaël Soria
Director of Press Relations,
LVMH
Succeeding off track: The business of race teams
Succeeding off track: The business of race teams
1:40 pm
Off-Track Stage
Panel (Off Track)

1:40 pm
Off-Track Stage
Succeeding off track: The business of race teams
Get an inside look at the operational realities of running a top-level motorsport team, where performance, people and precision determine success. What you’ll learn:
Key pillars of running a high-performance racing operation.
Talent, tech and teamwork: lessons from elite teams in different series.
Navigating commercial, logistical and competitive pressures.
Speakers Include:
Sam Hignett
Co-Founder & Director,
JOTA Group
James Bunbury
Director, Partnerships - F1,
McLaren Mastercard Formula 1 Team
Shannon Hooper
VP of Corporate Partnerships,
23XI Racing
Tony Quinn
Motorsport Investor & Majority Shareholder ,
Red Bull Ampol Racing
Tom Brown
Partner Manager,
BlackBook Motorsport