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The motorsport
industry's flagship
business event

25 APRIL 2024

Our 10th edition is here!

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport, and this year’s 10th-anniversary celebration is not to be missed!

Join us for this special edition on the 25th of April at the Kia Oval, London, to navigate the transformation of motorsport over the last decade and the trends driving the industry forward into the next.

Whatever your focus, the Forum will equip you with invaluable networking opportunities and strategies for success.

2024 Speakers

Kate Beavan

Strategic Advisor & Founder

Kate qualified as a lawyer in private practice in Oxford and began in motorsport working for Tom Walkinshaw at the TWR Group – a renowned automotive consultancy, racing group and owner of the Arrows Formula 1 Team.

In 2003, Kate was recruited by Bernie Ecclestone at Formula One Management where she worked in various commercial and legal capacities around, brand protection, brand licencing, partnerships, hospitality and CSR including the creation of the F1 in Schools programme – now the world’s biggest school aged STEM challenge.

In 2017, Kate was appointed Global Director of the Hospitality and Experiences division where she set out to re-invent high end hospitality in Formula 1 including new initiatives such as the hugely successful ‘F1 Experiences’ concept. Kate left Formula 1 in 2021 and set up New Quebec Advisory where she works with existing and new sponsors, suppliers and investors across sport.

Kate is most proud to have helped found (and is Main Board Advisor to) More Than Equal; a game changing not for profit organisation founded by David Coulthard and Karel Komarek and whose purpose is to find and develop the first female Formula 1 World Champion.

Dan Rossomondo


Dan Rossomondo is Chief Commercial Officer at MotoGP overseeing media distribution, digital, partnerships and marketing. He is focused on optimising the business of the sport and to widen its global appeal. Before his appointment he spent close to 17 years at the NBA in New York.

Ali Donnelly


Ali Donnelly is the CEO of More than Equal, an organisation dedicated to finding the first female Formula 1 world champion. She joined More than Equal with wide experience in sport, communications and marketing.

At Sport England she was an Executive Director, looking after marketing, communications, digital and innovation. In her time there, she led communications for some of the most high-profile moments in UK sport including the publication of the Whyte Review, which explored abuse in British Gymnastics, while she also oversaw major campaigns including the award winning This Girl Can which encourages women and girls to be more active.

Prior to this she held senior communications roles for the UK Government, where her positions included Deputy Official Spokesperson and Head of News for Prime Minister Theresa May at Downing Street and Head of News at HM Treasury.

She has also held senior communications and marketing roles at Premiership rugby club Wasps and BBC. She is heavily involved in women’s rugby in a variety of roles, including founding the award-winning website and she has recently published the first book exploring the 100 years + history of the game.

Frederic Lequien


Frederic Lequien (51 years old) started his career in advertising agency in 1998, then, in 2000 he moved to Eurosport International and became sponsorship manager in Eurosport Events (FIA GT / ETCC / RENAULT WORLD SERIES).

In 2004 he joined ASO, the Dakar rally and Tour de France owner, and became Dakar deputy motorsport Director in 2007. In 2011, Frederic launched his own company dedicated to sporting organisations events. From January 21, Frederic was appointed CEO of Le Mans Endurance Management (FIA World Endurance Championship/ ELMS / ALMS).

Key Stats

Welcoming a global audience
20+ countries
Welcoming a global audience
Industry leading speakers
Industry leading speakers
Expected to attend
20 series
Expected to attend
Round table discussions & networking
5+ hours
Round table discussions & networking

Partner with us!

We’ve got plenty of partnership options available for 2024. Be a part of the show and showcase your organisation to the best in the business.


Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

James Taylor

Chief Championship Officer

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

Chad Siegler

Chief International Officer, Vice President

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

Alberto Longo

Co-Founder & Chief Championship Officer

"The BlackBook Motorsport community allows us to reach out and discuss real world issues, in real time, with other motorsport companies, meaning that we not only work together to improve our own businesses, but also speak with new contacts to discuss new ideas and maybe even build new partnerships."

Richard Millener, Team Principle, M-Sport WRC Team

"The networking at this event is second to none, and the opportunity to hear best practices from motorsport properties would be my main takeaway."

Chad Seigler, Chief International Officer, Vice President, NASCAR

"The BlackBook is a great platform to share thoughts and keep up interaction with key players in the industry. A regular exchange is in my view essential to create a joint understanding and also tackle problems and challenged together. The BlackBook provides various opportunities to drive that interaction."

Michael Dreiser, Director Motorsport Sales, Porsche

Who Attended?

The Forum unites key industry stakeholders across the world to explore the past transformation and future evolution of motorsport.

Exxon Mobil
Formula One
Formula E
Oracle Red Bull Racing
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