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Meet with the biggest
names at the
motorsport industry's
flagship business event

17 AUGUST 2022 | London
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Book now for 30% off your pass!

Take advantage of the discount before May 31st and join us at the meeting place for global motorsport.

Are you already a member?

If you already have a BlackBook membership, head over to our members page to find out how you can redeem your free pass to the Forum.

We are looking forward to seeing you again at the Motorsport Industry’s flagship business event

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport.

Join us at the only B2B industry event bringing racing promoters, teams, circuits, brands, OEMs and key services together to discuss the new era of motorsport.

The 8th edition of the Forum combines insightful sessions and masterclasses from our industry-leading experts with dedicated networking opportunities, connecting you to the best people and knowledge to drive change.

Key Stats

Welcoming a global audience
20 countries
Welcoming a global audience
Industry leading speakers
15+
Industry leading speakers
In depth sessions & masterclasses
7
In depth sessions & masterclasses
Round table discussions & networking
4+ hours
Round table discussions & networking

Previous BlackBook Speakers

speakers
Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

speakers
Ian Fitzpatrick

Head of Global Digital & Content

Ian Fitzpatrick is the Head of Global Digital and Content at New Balance — a role he has held since 2018, leading content production and global media for the footwear and apparel brand. Previously, he was founding partner and Chief Strategy Officer at the Boston-based firm Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, Disney, and Al Gore’s Climate Project, among others. Other credits include work supporting IKEA, Peugeot, Verizon, the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab — where he has helped shepherd brand like Pillpack — and a trustee with the Boston chapter of the Awesome Foundation. Ian lives with his wife and three children near Boston.

speakers
Carlos Ezpeleta Gonzalez

MotoGP – Sporting Director

Born in Barcelona, 1991. Studied the International Baccalaureate at the International College of Spain and then majored in Mechanical Engineering at the European University, all in Madrid. Raced cars, taking a Spanish National Endurance Championship in 2012, and also did ice-races in Andorra winning two championships in 2016 and 2017. Started working in MotoGP as an intern at the age of 16 in 2007 helping in Race Direction, then switched to the Technical Department and Scrutineering at in 2010. Started working full-time in 2014, driving the Safety Car as well as coordinating all safety and medical Services Sporting Director for Dorna since 2017, taking care of all MotoGP regulations, calendar, sporting and safety matters, relationship with teams and riders, as well as new Promoters.

speakers
Jill Gregory

Chief Marketing Officer

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.

In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.

Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

In August 2016, Gregory was named Chief Marketing Officer.

Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.

speakers
Antoine Magnan

Head of Partnerships

After few years at HP managing successfully different product lines, Antoine joined Renault Sport F1 in 2012 to develop power unit supply to customer teams. Strongly involved into Renault Sport F1 Team’s come back as full fledge formula one team while chief of staff of the Managing Director, he’s now in charge of all partnerships of the team.

speakers
David Coulthard

Former F1 Driver and Company Director

speakers
Nico Rosberg

F1 World Champion 2016 & Founder of Greentech Festival

speakers
Mark Webber

Former F1 driver, World Endurance Champion and TV presenter

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

speakers
Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

speakers
SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

speakers
James Taylor

Chief Championship Officer

speakers
Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

speakers
Sabrina Kreienborg

Head of Global Sponsorships

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

speakers
Nicolas Ziegler

Head of Markets, Brand and Events

speakers
Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

speakers
Alberto Longo

Co-Founder & Chief Championship Officer

2019 Event Highlights

Check out the highlights from our last in-person event…

"BlackBook Motorsport Forum once again offered an excellent opportunity of sharing latest insights and trends in the different categories of motorsports and for very high level networking. I’m looking forward to attending again."

Oliver Ciesla, Managing Director, WRC Promoter
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"This Forum is a truly unique opportunity for motorsports professionals to discuss important topics in our industry. Bringing together manufacturers, teams, promoters, sponsors and media allowed a much greater breadth of viewpoints to be shared and solutions to be discussed."

Michael Carcamo, Global Motorsport Director, Nissan
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"An excellent format and well organised event. It was great to see the substantial turnout and enthusiastic participation."

Mehul Kapadia, Managing Director F1 Business, Tata Communications
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Who Attends?

The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.

DTM
W-Series
Allianz
Coca-Cola
Exxon Mobil
Puma
Formula One
WRC
Bose
Monster Energy
Formula E
NASCAR
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