The Motorsport Industry’s flagship business event

Spring 2021 | London

Key Stats

Global Audience
Global Audience
Influential speakers
Influential speakers
In depth sessions
In depth sessions
Round table discussions & speed networking
4 hours
Round table discussions & speed networking

The Motorsport Industry’s flagship business event

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport and in 2020 for the first time, we go virtual.

Established as the only event bringing racing promoters, teams, sponsor brands, OEMs and key services together to interact in the same place, the 7th edition Forum combines insightful sessions with the biggest names alongside industry-leading networking opportunities.

Key Themes

Sponsorship disruption

The evolution of sponsorship in an age of engagement.

Future of broadcasting

How have broadcasters pivoted in response to increased competition and an ever-evolving media marketplace.

Reimagining the fan experience

Digital transformation efforts and the future of fan engagement.

Improving the on-track spectacle

A look at what motorsport must do to enhance its racing product and ensure strong entertainment value.

Transforming the motorsport horizon

The shifting landscape of women in motorsport: The journey taken and the bright future ahead.

2019 Speakers

Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

Ian Fitzpatrick

Head of Global Digital & Content

Ian Fitzpatrick is the Head of Global Digital and Content at New Balance — a role he has held since 2018, leading content production and global media for the footwear and apparel brand. Previously, he was founding partner and Chief Strategy Officer at the Boston-based firm Almighty, where he led initiatives for L.L.Bean, PUMA, the US Marine Corps, Disney, and Al Gore’s Climate Project, among others. Other credits include work supporting IKEA, Peugeot, Verizon, the North American launch of MINI and the launch of the truth anti-tobacco campaign. He is an advisor at TechStars and the Harvard Innovation Lab — where he has helped shepherd brand like Pillpack — and a trustee with the Boston chapter of the Awesome Foundation. Ian lives with his wife and three children near Boston.

Carlos Ezpeleta Gonzalez

MotoGP – Sporting Director

Born in Barcelona, 1991. Studied the International Baccalaureate at the International College of Spain and then majored in Mechanical Engineering at the European University, all in Madrid. Raced cars, taking a Spanish National Endurance Championship in 2012, and also did ice-races in Andorra winning two championships in 2016 and 2017. Started working in MotoGP as an intern at the age of 16 in 2007 helping in Race Direction, then switched to the Technical Department and Scrutineering at in 2010. Started working full-time in 2014, driving the Safety Car as well as coordinating all safety and medical Services Sporting Director for Dorna since 2017, taking care of all MotoGP regulations, calendar, sporting and safety matters, relationship with teams and riders, as well as new Promoters.

Jill Gregory

Chief Marketing Officer

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees the marketing department at NASCAR, to include brand marketing, social media and insights and analytics, among other functions.

In 2016, Gregory revised NASCAR’s marketing strategy so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR-related conversation ever measured on record, and was recognized at both the 2016 Cannes Lions and CLIO Sports awards. In April 2017, NASCAR was honored with the Cynopsis Sports Media Award for Overall Social Media Excellence.

Gregory has led NASCAR’s Industry Services department since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

In August 2016, Gregory was named Chief Marketing Officer.

Prior to joining NASCAR, Gregory was Senior Vice President of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.

Scott Young

Head of F1

Bio coming soon…

Kimberly Cook

Chief Revenue Officer

Kimberly Cook, CRO of Hookit.com, has lead teams resulting in two successful start up exits and left an executive post at Google to join Hookit.com due to the revolutionary technology and deep learning algorithms that blend her two passions, technology and sports.

Jennie Gow


Jennie Gow is a journalist, broadcaster and event host who broke into the world of Formula One motor racing in 2010 and has since become renowned as one of the sport’s foremost media professionals.

One of the few women to work in this demanding arena, Jennie is currently to be found presenting and reporting on Formula One for both the BBC and ESPN.

Jennie was at the forefront of the ground-breaking Formula E Championship since its inception in 2014 as the lead host and presenter for ITV.

Alongside her commitments for the BBC and ITV, Jennie also hosts annual live events days such as Goodwood Festival of Speed and award ceremonies like The Motorsport Hall of Fame.

Most recently Jennie has presented and produced the BBC’s Human Endeavour Show bringing Alex Zanardi and Billy Monger together for a special programme for the channel.

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

David Mendelsohn

CEO & Founder

David set up his first import/export company at the age of 20 in Sydney, Australia.

David moved to China Incorporating his first (WOFE) company in Ningbo, Zhejiang province in 2004 (age 24), which started his first off-shore operation. After successfully implementing another three representative offices, based in Xiamen, Nanchang and Hong Kong within 18 months with 80+ staff. He witnessed an unprecedented change in his clients buying patterns. After consulting with some of his major buyers, David’s decision was made, to sell out of his trading company and invest in Jingzhu Garment Co Ltd in 2007.

Over the past 11 years he has successfully brokered direct & indirect relationships with Lotus F1 Team, Group Lotus, Ford (China), Automobili Lamborghini, Bentley GT3, WRC, Kawasaki, Yamaha, Honda, V8 Supercars (Holden & Ford), GP2 teams, Alpinestars, OMP, FIA, Australian Grand Prix Corporation, Ducati, Ferrari, Dorna, KTM, Mercedes F1, SFI F1 through Puma/Branded.

David started his first off-spring company called Oneallsports LTD in Hong Kong back in 2011, to service the clients in need for licensing with online store, warehousing, fulfilment & distribution direct from our FTY in China. We have successfully account managed brands online with Bentley, Lamborghini, FF Dragon FE, Mahindra FE, Jaguar FE, Renault Edams with 8J’s, Virgin FE, Marussia F1 to name a few.

Scott Tilton

Chief Executive

A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born.

The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech).

Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.

Stuart Pringle

Managing Director

As Manging Director of Silverstone Circuits Ltd, Stuart is not only responsible for the delivery of the world class programme of motor racing events at ‘The Home of British Motor Racing’, but he is also charged with the transformation of Silverstone from solely a motor racing circuit to a far broader leisure business.

Previous circuit management and events promotion experience includes spells as Sporting Director at Silverstone and Motorsport Events Manager at Brands Hatch.

For eight years Stuart was the Club Secretary of the British Racing Drivers’ Club and he also spent five years as the Club Secretary of the Vintage Sports-Car Club, where he oversaw an extensive programme of 35 historic motor sport events annually.

Stuart served for five years as an officer in the Royal Tank Regiment in the British Army and holds a degree in Real Estate Valuation.

Sebastien de Chaunac

Head of Communication and Brand Activation of the Formula E

Sébastien de Chaunac is the Head of Communication and Brand Activation of the Formula E program at ABB. Sébastien joined ABB in April 2018, a few months after the pioneering technology leader became the title sponsor of the ABB FIA Formula E Championship.

Prior to this, he was the Head of Global Motorsport Partnerships and Events at Rolex for 5 years. Sébastien holds an MBA from HEC in Paris.

David Richards


David spent eight years as a professional co-driver, winning the World Rally Championship with Ari Vatanen in 1981. In 1984 David founded Prodrive, growing the company into a world leading motorsport and advanced technology business employing over 500 staff with annual sales in excess of £70m.

The company has won six FIA World Rally titles; five Le Mans titles; four British Touring Car titles and six FIA World Endurance Championship titles. In 2004, with David as Team Principal, the BAR Honda F1 team finished runners-up in the Formula One Constructors’ Championship.

In 2005 David was made a made a Commander of the British Empire in the Queen’s New Year’s honours for services to motorsport.

In 2007, David led the consortium that purchased Aston Martin and was appointed Chairman, a role he fulfilled until stepping down at the end of 2013.

In 2017 he was inducted into the Motor Sport Hall of Fame and presented with the Spirt of Le Mans award by the Automobile Club de l’Ouest.

From January 2018, David was appointed as Chairman of the Motor Sports Association, the governing body of motorsport in the UK.

Marc Dencker

Global Motorsports Strategist and Digital Adviser

Marc has been involved in motorsports since 1999 and is an active Porsche club racer with his team Flying Dutchman racing.

At Microsoft he leads a global community of subject matter experts related to motorsports. The motorsports community is closely aligned with the general sports community and drives innovation where technology and business overlap.

Sabrina Kreienborg

Head of Global Sponsorships

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

David Tsurusaki

Global Motorsports Technology Manager

2019 Event Highlights

Check out the highlights from last year’s event.

Who Attends?

The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.

Exxon Mobil
Formula One
Monster Energy
Formula E