THE MEETING PLACE
FOR THE GLOBAL
MOTORSPORT INDUSTRY

Success in motorsport requires a combination of high performance and innovation. But what role does innovation play in ensuring success on and off the track?

The BlackBook Motorsport Forum is the destination that connects and inspires top decision-makers and leaders across global motorsport. On 27th March 2025, attendees joined us in London to dissect the critical balance between technical innovation, sustainability, and commercial success while gaining a 360-degree view of motorsport’s future.

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Hear From Industry-leading Experts

In 2025, we were joined by motorsport pioneers as they shared their best practices and success strategies.

Otmar Szafnauer

Chairman, Soft Pauer and former Formula 1 Team Principal

Jeff Gordon

Vice Chairman, Hendrick Motorsports & NASCAR Hall of Famer

Donna Birkett Baida

Director of Marketing

Tiziana Di Gioia

Chief Revenue Officer

Oliver Mitchell

VP, Global Sponsorships

Louise McEwen

Chief Marketing Officer

Emily Jacobs

VP of Licensing, Entertainment Partners & Content

James Bower

Commercial Director

Driving Performance On And Off The Track

New for 2025, the BlackBook Motorsport Forum explored how to balance success both on and off the track.

89%

are likely to return for another year

87%

rated the quality of speakers and sessions excellent

62%

are senior decision makers

87%

achieved their purpose for attending

Don't Just Take Our Word For It

The BlackBook Motorsport Forum is a must-attend event for all motorsport stakeholders, and it has always been worth our time at Santander to be in attendance.

I’ll be honest - it was a remarkable event on every level. So well managed, and organised. Please do pass on my thanks to the whole team.

For those of us outside of Europe and the USA, attending the forum, gaining knowledge, and networking were huge positives. The 12-hour flight from Brazil to London and back was worth it.