01 / PERFORMANCE & INNOVATION
ON TRACK
Supercharge your on-track performance by leveraging future innovations and new technologies.
ENGINEERING TECHNOLOGY REGULATIONS PERFORMANCE
EXPLORE THE KEY THEMES 
Motorsport success isn’t just measured by what happens on the track. Behind every championship, breakthrough and podium finish are the commercial decisions, technical innovations and strategic partnerships that keep the sport moving forward.
For over a decade, the BlackBook Motorsport Forum has brought together the people shaping both sides of the industry. Uniting 500+ senior decision-makers from across the motorsport ecosystem, the Forum delivers practical insights, valuable connections and fresh perspectives to help organisations gain an edge, on and off the track.
From the business decisions that are driving revenue and building global audiences, to the innovations shaping the next era of racing performance, the BlackBook Motorsport Forum examines the decisions shaping every aspect of motorsport.
Supercharge your on-track performance by leveraging future innovations and new technologies.
Unlock off-track success through dynamic approaches to fan engagement, commercial evolution and cultural crossover.
For 10+ years, the Forum has connected decision-makers from across motorsport, bringing together the people responsible for competitive performance, commercial growth and the direction of the industry.
Previous attendees include:
Head of Partnerships
Director of Partnerships - F1
Managing Director
Director, Broadcast and Content 
Head of Sport Partnerships EMEA
Head of Aerodynamics
Head of Commercial Insights
Chief Partnerships Officer 
Commercial Director, Broadcast Partnerships
Global Promotions Lead
Marketing Director
Head of Business Development
Head of Commercial Strategy
Director, Customer Account & Product Management 
Commercial Director
VP of Licensing, Entertainment Partners & Content 
Senior Commercial Manager
Managing Director, EMEA 
Director
Head of SponsorshipHear directly from senior executives across teams, series, manufacturers, brands and technology providers as they share the decisions, challenges and strategies behind their businesses.
Check out who spoke in 2026 👇
SVP, Chief Commercial Officer
NASCAR
Director, Partnerships – F1
McLaren Mastercard F1 Team
Global Partnerships Lead
Heineken
Chief Partnership Officer
Cadillac F1
VP of Licensing, Entertainment Partners & Content
the LEGO Group
Head of Motorsports
AWS
Head of Growth Partnerships
Revolut
Director of Commercial Partnerships
Formula 1
2026 agenda highlights include:
We broke down regulation overhauls across major championships, examining how the changes impacted performance, competition and innovation.
We explored how always-on connectivity powered performance, operations and infrastructure across leading motorsport teams, rights holders and technology providers, from car and pit wall to venue.
We explored cutting-edge advancements in fuel innovation, braking and aerodynamics while examining how they revolutionised the strategies and performances of motorsport champions.
We heard from those directly involved in bringing the landmark Cadillac Formula 1 Team project to life as it prepared to become the first addition to the Formula 1 paddock in a decade.
We explored how brands from luxury fashion, FMCG, finance and toys used strategic F1 partnerships as a pathway beyond visibility and reach, powered by the sport’s growing global appeal.
We gained an inside look at the operational realities of running a top-level motorsport team, where performance, people and precision determined success.
For those of us outside of Europe and the USA, attending the forum, gaining knowledge, and networking were huge positives. The 12-hour flight from Brazil to London and back was worth it.
STOCK CAR
The networking at this event is second to none, and the opportunity to hear best practices from motorsport properties would be my main takeaway.
NASCAR
I’ll be honest - it was a remarkable event on every level. So well managed, and organised. Please do pass on my thanks to the whole team.
EA SPORTS
It's a great opportunity to see what's going on in the market and a great event all around.
ALPINE F1 TEAM
The BlackBook Motorsport Forum is a must-attend event for all motorsport stakeholders, and it has always been worth our time at Santander to be in.
SANTANDER