The BlackBook Motorsport Forum 2024 united hundreds of key industry stakeholders to explore motorsports’ evolution in the last decade while navigating the challenges and opportunities shaping its future. Discover our key themes below…
10 Years of fan engagement
As a result of digital transformation, the motorsport industry has gained access to a younger and more diverse fan base. However, in today’s competitive attention economy, the motorsport is also competing with other sports properties and must embrace the digital revolution to unlock new opportunities.
- Immersive in-venue & digital experiences
- Content: Original content, live, highlights
- Platforms: Streaming, D2C, social media
10 Years of commercial growth
Commercial growth is the lifeblood of any business. Motorsport properties must maximise existing revenue streams whilst discovering, expanding, and maximising alternative revenue streams. The Forum demonstrates what these solutions are and how to take advantage of them.
- Monetisation
- Marketing & sponsorships
- Reach vs revenue
- Global expansion
10 Years of sustainability
Motorsport must work towards a sustainable zero-carbon future, whether that’s through the adoption of renewable fuels or addressing logistical emissions. It also must embrace the responsibility to be representative of wider society and take a leading role in diversity, equality, and inclusion.
- Purpose-driven partnerships
- Future mobility (Electric vs Hydrogen vs ICE)
- Equality, diversity & inclusion
- Barriers to entry
