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The motorsport
industry's flagship
business event

See you in 2024!

Entering a new era of motorsport

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport. It is the only B2B industry event bringing racing promoters, teams, circuits, brands, OEMs, and key services together to discuss the new era of motorsport.

The 9th edition of the Forum took place on the 27 April 2023 at the Kia Oval, London. The event combined insightful sessions with industry-leading networking opportunities, connecting delegates to our elite BlackBook members and over 20 series in attendance.

2023 Speakers

James Bradshaw

Head of Digital Technology

James Bradshaw is Head of Digital Technology at Formula 1, responsible for Platform & Technology Strategy and Technical Delivery of all Consumer Facing Digital Products. James draws on a wealth of experience, spanning many industries in Agencies, Consultancies, Tech Companies and directly for leading consumer brands.

Julia Pallé

Director of Sustainability

Julia Pallé is a leading expert on sustainability in motorsport and the international elite sport industry. In her role at the world’s first all-electric motor racing series, Julia certified the ABB FIA Formula E World Championship net zero carbon since inception – the first sport in the world to achieve the standard.

While developing and implementing the sustainability strategy at Formula E, Julia has overseen a range of significant achievements that establishes Formula E’s credentials as a leader of sustainability in tier-one sport.

Before joining Formula E, Julia was the Sustainability Executive at Michelin Motorsport.

Zoe Chilton

Head of Strategic Partnerships

Zoe heads up Oracle Red Bull Racing’s Partnerships team, delivering marketing activations and technical integrations for everything from premium lifestyle brands to strategic technical partners. The Partnerships team works to blend the strategic aims of its Partners, inspiring brand and product stories, with the unique identity and global reach of the Formula One team.

Joining the Team in 2015, after 10 years in the motorsport and HPE sector, Zoe was initially responsible for managing the team’s key technical partners and engineering stakeholders within the business, to ensure the perfect fit in both product and culture – and bring this to life with innovative activations. Since then, working with a wider remit across the Partnerships team, Zoe has helped to bring this synergistic approach to the expanding portfolio, including title partner Oracle and key strategic partners such as Honda and Exxon Mobil.

Amr Elrawi

Director, Sports Marketing and Business Development

Amr Elrawi is an award-winning commercially focused and data-driven business leader and advisor, with over 22 years of experience in marketing, sales & service within four different industries: telecom, technology, financial services, and sports.

As the Director, Sports Marketing and Business Development at Oracle and part of the East London University Advisory Board, Amr helps sports organisations and partners including Oracle Red Bull Racing, the Premier League and Sail GP to use data, AI & Machine Learning models and technology to win and drive performance.

Before joining Oracle, he was the Head of Acquisition for Tottenham Hotspur Football Club, focusing on growing and engaging fans using Data and Marketing Solutions to drive commercial value & improve Fan Experience. Amr also holds an Executive MBA degree from Warwick Business School.

Key Stats

Welcoming a global audience
20+ countries
Welcoming a global audience
Industry leading speakers
Industry leading speakers
expected to attend
20 series
expected to attend
Round table discussions & networking
5+ hours
Round table discussions & networking

Download the Delegate Brochure

Interested in attending? Download our delegate brochure to get a taste of what’s to come…


Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

James Taylor

Chief Championship Officer

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

Nicolas Ziegler

Head of Markets, Brand and Events

Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

Alberto Longo

Co-Founder & Chief Championship Officer

"The BlackBook Motorsport community allows us to reach out and discuss real world issues, in real time, with other motorsport companies, meaning that we not only work together to improve our own businesses, but also speak with new contacts to discuss new ideas and maybe even build new partnerships."

Richard Millener, Team Principle, M-Sport WRC Team

"The networking at this event is second to none, and the opportunity to hear best practices from motorsport properties would be my main takeaway."

Chad Seigler, Vice President, International Business, NASCAR

"The BlackBook is a great platform to share thoughts and keep up interaction with key players in the industry. A regular exchange is in my view essential to create a joint understanding and also tackle problems and challenged together. The BlackBook provides various opportunities to drive that interaction."

Michael Dreiser, Director Motorsport Sales, Porsche

Who Attended?

The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.

Exxon Mobil
Formula One
Monster Energy
Formula E
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