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Meet with the biggest
names at the
motorsport industry's
flagship business event

17 AUGUST 2022 | London
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Not long left to book!

Join us in just two weeks at the meeting place for global motorsport.

Are you already a member?

If you already have a BlackBook membership, head over to our members page to find out how you can redeem your free pass to the Forum.

We are looking forward to seeing you again at the Motorsport Industry’s flagship business event

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport.

Join us at the only B2B industry event bringing racing promoters, teams, circuits, brands, OEMs and key services together to discuss the new era of motorsport.

The 8th edition of the Forum combines insightful sessions and masterclasses from our industry-leading experts with dedicated networking opportunities, connecting you to the best people and knowledge to drive change.

2022 Speakers announced!

speakers
Paul Martin

CEO & Executive Producer, Drive to Survive

Paul is a BAFTA-nominated producer specialising in high-end documentaries and premium unscripted series. He is currently Executive Producer of the Netflix global hit FORMULA 1: DRIVE TO SURVIVE, the fourth series of which launched in March 2022. He was also Executive Producer of the acclaimed MARADONA for HBO and is currently producing MAKE OR BREAK, a behind-the-scenes documentary series following the World Surf League, for Apple. Paul has also worked with Amazon, HBO and ESPN to create innovative and engaging content across multiple formats.

speakers
Nicki Shields

TV Presenter

Nicki is a television presenter, live events host and YouTuber and is familiarly known as the face of BBC’s FIA Formula E Championship, the electric street racing series. She is also the anchor for Supercharged on CNN, a technology and motor show, ITV’s Goodwood Festival of Speed and Revival programmes and has been seen across broadcast channels including ITV, BBC, Channel 5 and Sky Sports. Nicki is a Science Communicator with a Biological Sciences Degree and specialises in sports and automotive, science, technology and the environment.

speakers
Dr Hayaatun Sillem

CEO - Royal Academy of Engineering, Co-Chair - Hamilton Commission

Hayaatun is CEO of the Royal Academy of Engineering and Queen Elizabeth Prize for Engineering Foundation. She chairs the government’s Business Innovation Forum and St. Andrews Prize for the Environment and co-chaired with Sir Lewis Hamilton his Commission on Black representation in UK motorsport. She is NXD at Laing O’Rourke and the UNBOXED festival; trustee of Mission 44, EngineeringUK and Foundation for Science & Technology; member of the Levelling Up Advisory Council; and advisor to EQL:HER and Lloyd’s Register Foundation. She has been named as one of the ten most influential women in both UK engineering and UK tech. She has a PhD in Biochemistry and was made CBE for services to International Engineering in 2019.

speakers
Ariana Bravo

Presenter

Ariana is a Presenter and Podcaster working across motorsport, with a focus on Formula 1.

Kick-starting her journey into the motorsport world, she co-hosted the Driven by Diversity podcast before taking over as host of the Autosport F1 Podcast for the 2021 season. Over the past year, she has been working trackside as part of Formula 1’s own presenting team and in 2022, became the newest addition to the presenter line-up for Channel 4 Formula 1.

Ariana is passionate about diversity, equity and inclusion and is an ambassador for Girls on Track UK.

speakers
Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

speakers
John Beasley

Global Head of Brand Building

John Beasley is the Global Head of Brand Building at BAT, Digital and eCommerce at BAT, having joined the business in February 2021. Previously, John held roles as Chief Marketing Officer at VERO True Social and energy drink giants Monster Energy, working as a marketing leader across the EMEA region, and Red Bull as Head of Brand.

speakers
Robby Yung

CEO

Robby is the CEO of Animoca Brands, one of the leaders in blockchain gaming and the creators of titles like Phantom Galaxies, The Sandbox, REVV Racing, MotoGP Ignition, F1 Deltatime, Crazy Defense Heroes, as well as tokens like SAND, REVV, GAMEE, TOWER, and QUIDD. Before Animoca Brands, Robby co-founded One Media Group and Redgate Media, both of which he took public on the HK Stock Exchange. Robby first tried to create a metaverse when he invested in Muse Communications in 1997 after reading Snow Crash.

Key Stats

Welcoming a global audience
20 countries
Welcoming a global audience
Industry leading speakers
15+
Industry leading speakers
In depth sessions & masterclasses
7
In depth sessions & masterclasses
Round table discussions & networking
4+ hours
Round table discussions & networking

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

speakers
Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

speakers
SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

speakers
James Taylor

Chief Championship Officer

speakers
Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

speakers
Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

speakers
Nicolas Ziegler

Head of Markets, Brand and Events

speakers
Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

speakers
Alberto Longo

Co-Founder & Chief Championship Officer

2019 Event Highlights

Check out the highlights from our last in-person event…

"BlackBook Motorsport Forum once again offered an excellent opportunity of sharing latest insights and trends in the different categories of motorsports and for very high level networking. I’m looking forward to attending again."

Oliver Ciesla, Managing Director, WRC Promoter
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"This Forum is a truly unique opportunity for motorsports professionals to discuss important topics in our industry. Bringing together manufacturers, teams, promoters, sponsors and media allowed a much greater breadth of viewpoints to be shared and solutions to be discussed."

Michael Carcamo, Global Motorsport Director, Nissan
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"An excellent format and well organised event. It was great to see the substantial turnout and enthusiastic participation."

Mehul Kapadia, Managing Director F1 Business, Tata Communications
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Who Attends?

The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.

DTM
W-Series
Allianz
Coca-Cola
Exxon Mobil
Puma
Formula One
WRC
Bose
Monster Energy
Formula E
NASCAR
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