Slide Background

The motorsport
industry's flagship
business event

27 April 2023
Kia Oval, London

We are back for 2023!

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport.

Join us at the only B2B industry event bringing racing promoters, teams, circuits, brands, OEMs and key services together to discuss the new era of motorsport.

The 9th edition of the Forum takes place on the 27 April 2023 at the Kia Oval in London. The event combines insightful sessions with industry-leading networking opportunities, connecting you to the best people and knowledge to drive change.

REGISTER NOW

Previous Speakers

speakers
Dr Hayaatun Sillem

CEO - Royal Academy of Engineering, Co-Chair - Hamilton Commission

Hayaatun is CEO of the Royal Academy of Engineering and Queen Elizabeth Prize for Engineering Foundation. She chairs the government’s Business Innovation Forum and St. Andrews Prize for the Environment and co-chaired with Sir Lewis Hamilton his Commission on Black representation in UK motorsport. She is NXD at Laing O’Rourke and the UNBOXED festival; trustee of Mission 44, EngineeringUK and Foundation for Science & Technology; member of the Levelling Up Advisory Council; and advisor to EQL:HER and Lloyd’s Register Foundation. She has been named as one of the ten most influential women in both UK engineering and UK tech. She has a PhD in Biochemistry and was made CBE for services to International Engineering in 2019.

speakers
Ian Holmes

Director of Media Rights and Content Creation

Ian has worked in the sports media rights business for over 25 years. For the last 21 years he has worked primarily within Media Rights at Formula One. Following Liberty Media’s acquisition of the company he was subsequently appointed Director of Media Rights where he manages the licensing of the Group’s Worldwide rights. More recently Ian assumed responsibility for overseeing F1’s digital content production and the commercialization of Formula One’s own digital product including F1 TV. Ian is also responsible for, and an Executive Producer of the hugely popular Netflix series; ‘Drive to Survive’. Prior to Formula One, Ian worked at Kirch Sport, Prisma and ISL Marketing.

speakers
John Doonan

President

John Doonan is the President of the International Motor Sports Association (IMSA) the Program Manager for Garage 56: NASCAR To Le Mans, overseeing the development and execution of program’s technical and marketing components.

As President of IMSA, Doonan has been instrumental in helping converge global technical regulations for the top prototype category of endurance sports car racing (LMDh), establishing IMSA’s next chapter in GT racing focused on the global GT3 specifications, and working to establish a new 10-year strategic alliance and licensing agreement with the ACO.

Prior to joining IMSA, Doonan was previously the director of motorsports for Mazda North America Operations for 17 years where he developed the overall strategy and managed Mazda’s motorsports programs in North America.

speakers
Sabrina Kreienborg

Head of Global Sponsorships

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

speakers
Nicholas Meyer

Global Lead for Energy Transition Partnerships

Nicholas Meyer currently oversees Shell’s Energy Transition Partnerships within the Global Partnerships team. His scope includes managing Shell’s partnerships in Formula E with teams Nissan e.dams and Mahindra Racing but also driving broader decarbonization efforts with key partners to showcase how Shell is providing more and cleaner energy solutions to power progress towards lower carbon future. Shell has set the ambition to become a net-zero emissions business by 2050. To do so, Shell is transforming its business and finding new opportunities in close collaboration with partners – providing more low-carbon energy such as biofuels, hydrogen, charging for electric vehicles and electricity generated by solar and wind power.

speakers
John Beasley

Global Head of Brand Building

John Beasley is the Global Head of Brand Building at BAT, Digital and eCommerce at BAT, having joined the business in February 2021. Previously, John held roles as Chief Marketing Officer at VERO True Social and energy drink giants Monster Energy, working as a marketing leader across the EMEA region, and Red Bull as Head of Brand.

speakers
Jim Wright

Group Commercial Director

Jim Wright is a professional commercial director with a proven and quantifiable track record in motorsport.
Jim has represented a number of motorsport rights-holder clients through a long and distinguished career. A highlight was his 12-year term as Commercial Director of the Williams F1 team from 1994-2006 before being recruited by Gerhard Berger to the senior commercial role at the Toro Rosso F1 team. After working with the Red Bull owned team Jim was asked to head the commercial team for the fledgling Virgin Racing / Marussia Virgin Racing team in 2009.
Currently, Jim holds the position of Group Commercial Director for Michael Andretti’s growing Andretti Autosport racing organisation and his primary focus is the FIA Formula E series for electric racing cars and the Extreme E series for all-electric off-road SUVs as well as being the elected Secretariat for the Formula E Teams & Manufacturers Association.

speakers
James Taylor

Chief Championship Officer

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

Key Stats

Welcoming a global audience
20 countries
Welcoming a global audience
Industry leading speakers
15+
Industry leading speakers
In depth sessions & masterclasses
7
In depth sessions & masterclasses
Round table discussions & networking
4+ hours
Round table discussions & networking

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.

speakers
Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

speakers
SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

speakers
James Taylor

Chief Championship Officer

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

speakers
Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

speakers
Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

speakers
Nicolas Ziegler

Head of Markets, Brand and Events

speakers
Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

speakers
Alberto Longo

Co-Founder & Chief Championship Officer

2022 Event Highlights

Check out the highlights from our last event…

"BlackBook Motorsport Forum once again offered an excellent opportunity of sharing latest insights and trends in the different categories of motorsports and for very high level networking. I’m looking forward to attending again."

Oliver Ciesla, Managing Director, WRC Promoter
logo

"This Forum is a truly unique opportunity for motorsports professionals to discuss important topics in our industry. Bringing together manufacturers, teams, promoters, sponsors and media allowed a much greater breadth of viewpoints to be shared and solutions to be discussed."

Michael Carcamo, Global Motorsport Director, Nissan
logo

"An excellent format and well organised event. It was great to see the substantial turnout and enthusiastic participation."

Mehul Kapadia, Managing Director F1 Business, Tata Communications
logo

Who Attended?

The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.

DTM
W-Series
Allianz
Coca-Cola
Exxon Mobil
Puma
Formula One
WRC
Bose
Monster Energy
Formula E
NASCAR
Stay up to date