SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.