The BlackBook Motorsport Forum 2024 agenda featured a variety of insights from Formula 1, Scuderia Ferrari, NASCAR, TikTok, Santander and more.
For 2025, we’re raising the bar with two dynamic content tracks that dive into the critical balance between on and off-track performance. While we build the ultimate 2025 experience, check out our 2024 highlights below to get a taste of the event.
Last fan standing: Creating the ultimate fan experience
As motorsport continues to embrace digital, we discovered how industry leaders, such as F1 and MotoGP, are utilising it to enhance the fan experience for everyone, from casual fans to die-hard fanatics.
CCO
Formula 1
CCO
MotoGP
New horizons: 20 years of racing in Bahrain
Since hosting the Middle East's first F1 Grand Prix over 20 years ago, the Bahrain International Circuit has been a catalyst for motorsport's huge growth across the region. This session explored the Circuit's plans for continued growth in a new era for motorsport.
Chief Commercial Officer
Bahrain International Circuit
Ferrari & Peroni: A match made in Italy
Attendees heard from two globally recognised Italian powerhouse brands as they delved into their multi-year F1 partnership and how they are elevating the fan experience.
VP, Business Development
Scuderia Ferrari
Global Marketing Manager – Partnerships
Asahi Europe & International
The future faces of motorsport
We explored how stakeholders are continuing to break down barriers and increase representation in the industry. Including how the Global Karting League are removing barriers to increase karting participation for the next generation of racers, as well as how More than Equal is developing the world's first female F1 World Champion.
CEO
More than Equal
Founder
Global Karting League
Senior Development Officer
Mission44
The road ahead: What's next for motorsport series?
This session provided insights into the industry's evolution and what's in store for motorsport series in the next 10 years, including the transformation of Formula E's media strategy, NASCAR's international growth strategy and WRC's plans to drive towards a sustainable future.
Chief Media Officer
Formula E
Chief International Officer
NASCAR
Head of Business Development
World Rally Championship
Navigating motorsport as a brand
Global brands from diverse sectors discussed the transformation of sponsorships and brand activations within the motorsport industry and how they are navigating its challenges and opportunities.
Head of Global Brand Strategy
Vodafone
Head of Sponsorships and Events
Santander
Head of Partnerships, Marketing & Communication, Motorsport Division
TotalEnergies
Engaging the next generation of motorsport fans
Attendees learned how the best in the business are utilising digital platforms, interactive content, and innovative approaches to connect with current and new audiences as motorsport seeks to capture the next generation of fans.
Head of Brand and Marketing
Aston Martin F1 Team
Sports Marketing Lead, EUI
TikTok
Global Sports Partnerships
Meta
Looking ahead: The next 10 years of Motorsport
We were joined by familiar industry experts and personalities, such as Kate Beavan, Marc Priestly and Jennie Gow, to debate the industry's 10-year transformation across commercial growth, fan engagement and sustainability whilst providing predictions for the next decade.
Going the distance: The golden age of endurance racing
This session explored how the FIA World Endurance Championship (WEC) has established itself as a leading series, how OEMs are pushing the boundaries of technical development and what opportunities WEC's growth provides brands.
CEO
WEC
Engineering Director, Performance
Aston Martin Performance Technologies
Director, Customer Account and Product Management
Bosch Motorsport
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