The BlackBook Motorsport Forum agenda is designed to deliver industry-leading insights, actionable strategies, and unparalleled value to every corner of the motorsport ecosystem.
For 2025, we raised the bar with two dynamic content tracks that dove into the critical balance between on and off-track performance. Whether you’re interested in commercial, sustainable or technical aspects of the sport, we’ve got you covered.
Click through our agenda below to get a taste of the last event.
VIP Dinner
- Barnaby’s Kitchen & Lounge
- VIP Dinner
Doors open & networking
- 8:00 am
- Innovation Stage
- Networking Break
Women & Non-Binary Meet-Up
- 8:30 am
- Workshop Room
- Networking Break
75 years in the fast lane: How Formula 1 became a global powerhouse
- 9:30 am
- Innovation Stage
- Keynote
Speakers Include:
Jonny Haworth
Director of Commercial Partnerships,
Formula 1
Ian Holmes
Chief Media Rights and Broadcasting Officer,
Formula 1
Jennie Gow
Motorsport Presenter,
.
Louise Young
Director, Race Promotion,
Formula 1
Donna Birkett Baida
Director of Marketing,
Formula 1
Networking Break
- 10:15 am
- Networking Area
- Networking Break
Unlocking motorsport’s revenue potential
- 11:00 am
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Marieta Evans
Presenter & Pit Reporter,
.
Jeff Gordon
Vice Chairman, Hendrick Motorsports & NASCAR Hall of Famer,
Mark Sibla
Senior Vice President of Competition & Operations,
INDYCAR
James Bower
Commercial Director,
Williams Racing
Tiziana Di Gioia
Chief Revenue Officer,
Formula E
Powering the future of motorsport
- 11:00 am
- Technology Stage
- Panel (On Track)
Speakers Include:
Tobias Knorsch
Senior Manager, Motorsport Customer Projects,
Bosch
Pat Symonds
Executive Consultant,
Andretti Cadillac
Sylvain Filippi
Managing Director & CTO,
Envision Racing Formula E Team
The winning formula
- 11:45 am
- Technology Stage
- Panel (On Track)
Speakers Include:
Gavin Rose-Johnson
Head of Motorsport UK - Hoosier Racing Tire (Continental AG),
Hoosier Racing Tire (Continental AG)
Cian Brittle
Motorsport Writer,
BlackBook Motorsport
Gerhard Schagerl
Product Line Manager Data Intelligence,
AVL
Julie-Anne Vulphie
Race Strategy Analyst,
Sauber Motorsport
Sébastien Buemi
Envision Racing Driver,
Envision Racing Formula E Team
The intersection of motorsport and popular culture
- 11:45 am
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Tom Brown
Strategic Partnerships,
BlackBook Motorsport
Guillaume Vergnas
Head of Merchandising, Licensing, Esports & Web3,
BWT Alpine F1 Team
Laurence Joslin
Brand Director, Product and Marketing, EMEA,
New Era Cap
Emily Jacobs
VP of Licensing, Entertainment Partners & Content,
the LEGO Group
Louise McEwen
Chief Marketing Officer,
McLaren
Networking Lunch
- 12:30 pm
- Networking Area
- Networking Break
Technical Lunch
- 12:30 pm
- Workshop Room
- Networking Break
Beyond the buzzwords: The challenges of communicating sustainability
- 2:00 pm
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Kiri Bloore
Host - Rally TV,
.
Peris Njoroge
Sustainability Manager,
WRC Safari Rally Kenya
Filip Pawelka
Director, Marketing Communications, Europe,
Hankook Tire
Marc de Jong
Head of Business Development,
World Rally Championship
Brands in the driver’s seat
- 2:40 pm
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Sara Essa
Motorsport Presenter, Commentator & MC,
.
Milla Booth
Senior Partnerships & Activations Manager,
Myprotein - THG
Amy Mansell
Partnerships Director,
ELEMIS
Oliver Mitchell
VP, Global Sponsorships,
Mastercard
Burning Hydrogen: The Future Fuel of Motorsport?
- 2:40 pm
- Technology Stage
- Panel (On Track)
Speakers Include:
James Newbold
Motorsport Journalist,
.
Davide Califano
Head of Brand and Value Proposition Marketing,
The Goodyear Tire & Rubber Company
Pascal Girard
Head of Technical Matters,
FIA
Jean-François Toulisse
Head of Partnerships, Marketing & Communications,
Total Energies
Georg Fuchs
Managing Director,
ETRC
Networking Break
- 3:10 pm
- Networking Area
- Networking Break
Going global while thinking local
- 3:40 pm
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Bennett Collen
Co-Founder & CEO,
Endstate
Lee Zohlman
Senior Partnerships Advisor,
Juncos Hollinger Racing
Nathan Sukkar
VP, Consumer Journey, Global,
HUGO BOSS
Beth Paretta
VP Sporting, Formula E & Co-Founder, Women in Motorsport North America,
.
Rob Bloom
Chief Marketing Officer,
Aston Martin F1 Team
The AI race car: Continuing Motorsports Innovation Legacy
- 3:40 pm
- Technology Stage
- Panel (On Track)
Speakers Include:
Ryan James
Team Principle/Founder,
AIPEX RACING
Sam Bernardon
Chief Race Engineer AIPEX Racing ,
AIPEX RACING
Ed Bernardon
Consultant Motorsports Technology, VP Strategy,
AIPEX RACING
Richard Saxby
Motorsports Director,
McLaren Applied
Mics Out Live
- 4:15 pm
- Innovation Stage
- Debate
Speakers Include:
Cian Brittle
Motorsport Writer,
BlackBook Motorsport
Matt Bishop
Managing Director,
Diagonal Comms
Jennie Gow
Motorsport Presenter,
.
Kate Beavan
Strategic Advisor, More than Equal & Founder, New Quebec Advisory,
,
Otmar Szafnauer
Chairman, Soft Pauer and former Formula 1 Team Principal,
.
Networking Drinks
- 5:00 pm
- Networking Area
- Networking Break
Please note that the agenda is subject to change.
