The BlackBook Motorsport Forum agenda is designed to deliver industry-leading insights, actionable strategies, and unparalleled value to every corner of the motorsport ecosystem.
For 2025, we’re raising the bar with two dynamic content tracks that dive into the critical balance between on and off-track performance. Whether you’re interested in commercial, sustainable or technical aspects of the sport, we’ve got you covered.
Click through our working agenda below to get a taste of what you can expect, and stay tuned for more speaker and agenda updates coming soon!
VIP Dinner
- VIP Dinner
- VIP Dinner
Doors open & networking
- 8:30 am
- Innovation Stage
- Networking Break
75 years in the fast lane: How Formula 1 became a global powerhouse
- 9:30 am
- Innovation Stage
- Keynote
Speakers Include:
Jonathan Haworth
Director of Commercial Partnerships,
Formula 1
Ian Holmes
Director of Media Rights and Content Creation,
Formula 1
Donna Birkett Baida
Director of Marketing,
Formula 1
Networking Break
- 10:15 am
- Networking Area
- Networking Break
Unlocking motorsport’s revenue potential
- 11:00 am
- Innovation Stage
- Panel (Off Track)
Speakers Include:
James Bower
Commercial Director,
Williams Racing
Mark Sibla
Chief of Staff,
INDYCAR
Going global while thinking local
- 11:30 am
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Bennett Collen
Co-Founder & CEO,
Endstate
Lee Zohlman
CCO,
Juncos Hollinger Racing
Rob Bloom
Chief Marketing Officer,
Aston Martin F1 Team
The winning formula
- 11:30 am
- Technology Stage
- Panel (On Track)
The intersection of motorsport and popular culture
- 12:00 pm
- Innovation Stage
- Panel (Off Track)
Speakers Include:
Emily Jacobs
VP of Licensing, Entertainment Partners & Content,
The LEGO Group
Louise McEwen
Chief Marketing Officer,
McLaren
Networking Lunch
- 12:30 pm
- Networking Area
- Networking Break
AI on the prize
- 2:00 pm
- Technology Stage
- Panel (On Track)
Powering the future of motorsport
- 2:30 pm
- Technology Stage
- Panel (On Track)
Speakers Include:
Pat Symonds
Executive Consultant,
Andretti Cadillac
Sylvain Filippi
Managing Director & CTO,
Envision Racing Formula E Team
Reinventing motorsport venues for a new era of fans
- 2:00 pm
- Innovation Stage
- Panel (Off Track)
Networking Break
- 3:00 pm
- Networking Area
- Networking Break
Brands in the driver’s seat
- 3:30 pm
- Innovation Stage
- Panel (Off Track)
Mics Out Live
- 4:00 pm
- Innovation Stage
- Debate
Speakers Include:
Jennie Gow
Motorsport Presenter,
.
Matt Bishop
Managing Director,
Diagonal Comms
Kate Beavan
Strategic Advisor & Founder,
New Quebec | More than Equal
Networking Drinks
- 4:30 pm
- Networking Area
- Networking Break
Please note that the agenda is subject to change.
