2026 AGENDA
The BlackBook Motorsport Forum agenda is designed to deliver industry-leading insights, actionable strategies, and unparalleled value to every corner of the motorsport ecosystem.
To set you up for success, our two dynamic content tracks dive into the critical balance between on and off-track performance.
Click through our agenda below to get a taste of what’s in store.
VIP Dinner – Mon 23 March
- 6:00 pm
- Barnaby’s Kitchen & Lounge, Mercure London Earls Court
- VIP Dinner
- 6:00 pm
- Barnaby’s Kitchen & Lounge, Mercure London Earls Court
VIP Dinner – Mon 23 March
23 March | 18:00 – 23:30 | Barnaby’s Kitchen & Lounge, Mercure London Earls Court
Welcome to our VIP Dinner, designed to foster meaningful connections and set the stage for the insights that will follow at the main event.
Doors open & networking
- 8:30 am
- Networking Area
- Networking Break
- 8:30 am
- Networking Area
Doors open & networking
It’s light out and away we go! Welcome to The Mercure, London for the 12th edition of the BlackBook Motorsport Forum.
Welcome to BlackBook Motorsport Forum 2026
- 9:30 am
- Off-Track Stage
- Networking Break
- 9:30 am
- Off-Track Stage
Welcome to BlackBook Motorsport Forum 2026
Welcome to the 12th edition of the BlackBook Motorsport Forum!
Join us at the Main Stage as our host kicks off the event.
From concept to grid: Building the Cadillac Formula 1 Team
- 9:45 am
- Off-Track Stage
- Keynote
- 9:45 am
- Off-Track Stage
From concept to grid: Building the Cadillac Formula 1 Team
As Cadillac Formula 1 Team prepares to become the first addition to the Formula 1 paddock in a decade, we hear from those directly involved in bringing the landmark project to life. Topics include:
- Strategic decisions behind launching new entrants as F1’s global appeal continues to grow.
- Operational and organisational challenges faced in building a team from scratch.
- Cadillac’s set up for success — from global operations to NASA-inspired management.
Speakers Include:
Networking Break
- 10:15 am
- Networking Area
- Networking Break
- 10:15 am
- Networking Area
Networking Break
Take time out for refreshments and catch up with your peers. We also have a range of exciting activations and experiences for you to try out in our networking area!
Keynote
- 11:00 am
- Off-Track Stage
- Keynote
- 11:00 am
- Off-Track Stage
Keynote
AI on the prize: Driving the next era of motorsport innovation
- 11:30 am
- Off-Track Stage
- Panel (Off Track)
- 11:30 am
- Off-Track Stage
AI on the prize: Driving the next era of motorsport innovation
Motorsport has long been at the forefront of innovation, and that continues in the age of AI.
Hear how tech giants, race teams and global series are leveraging AI to drive on-track performance, while unlocking internal efficiency and commercial opportunities. Topics include:
- How autonomous race cars could one day rival – or even surpass – human performance.
- How AI is driving real value across business functions through personalisation and insights.
- Ways real‑time data enhances race day storytelling and engineering decisions.
Speakers Include:
New year, new rules: What F1’s new regulations really mean
- 11:30 am
- On-Track Stage
- Panel (On Track)
- 11:30 am
- On-Track Stage
New year, new rules: What F1’s new regulations really mean
We break down Formula 1’s 2026 regulation overhaul, examining how technical, power unit and sustainability changes will impact performance, competition and innovation.
Track to truth: owning the motorsport sustainability narrative
- 12:00 pm
- Off-Track Stage
- Panel (Off Track)
- 12:00 pm
- Off-Track Stage
Track to truth: owning the motorsport sustainability narrative
Explore how motorsport can authentically communicate sustainability progress, while balancing performance with purpose and engaging stakeholders beyond surface‑level pledges. Topics include:
- Insights from Right Hub’s initiatives with leading motorsport organisations.
- Industry and sponsor perspectives on sustainable innovation and messaging.
- Cross-industry insights on communicating sustainability.
The winning formula for on-track performance
- 12:00 pm
- On-Track Stage
- Panel (On Track)
- 12:00 pm
- On-Track Stage
The winning formula for on-track performance
Dive into the cutting-edge advancements within fuel innovation, braking, and aerodynamics while exploring how they are revolutionising the strategies and performances of motorsport champions.
Networking Lunch
- 12:30 pm
- Networking Area
- Networking Break
- 12:30 pm
- Networking Area
Networking Lunch
Take time out for lunch and catch up with your peers. We also have a range of exciting activations and experiences for you to try out in our networking area!
Race-ready tech: Shaping the next era on track
- 2:00 pm
- On-Track Stage
- Panel (On Track)
- 2:00 pm
- On-Track Stage
Race-ready tech: Shaping the next era on track
Go under the hood to explore cutting-edge advances in motorsport technology – from data systems to hybrid power – driving new levels of performance on track.
From pit wall to boardroom: Operating in elite motorsport
- 2:00 pm
- Off-Track Stage
- Panel (Off Track)
- 2:00 pm
- Off-Track Stage
From pit wall to boardroom: Operating in elite motorsport
Get an inside look at the operational realities of running a top-level motorsport team, where performance, people and precision determine success. What you’ll learn:
- Key pillars of running a high-performance racing operation.
- Talent, tech and teamwork: lessons from elite teams in different series.
- Navigating commercial, logistical and competitive pressures.
Fueling the future of motorsport mobility
- 2:30 pm
- On-Track Stage
- Panel (On Track)
- 2:30 pm
- On-Track Stage
Fueling the future of motorsport mobility
Experts explore the evolving technologies driving motorsport’s future mobility, from traditional engines to electrification and hydrogen breakthroughs.
Beyond the screen: The esports edge in motorsport engagement
- 2:30 pm
- Off-Track Stage
- Panel (Off Track)
- 2:30 pm
- Off-Track Stage
Beyond the screen: The esports edge in motorsport engagement
Explore how sim racing and esports technologies are deepening fan connection, creating new immersive touchpoints and driving real-world engagement through virtual platforms. Topics include:
- How sim racing is bringing motorsport audiences closer to the action.
- Lessons from esports-led fan loyalty and retention strategies.
- Technology’s role in expanding motorsport access and reach.
Networking Break
- 3:00 pm
- Networking Area
- Networking Break
- 3:00 pm
- Networking Area
Networking Break
Take time out for refreshments and catch up with your peers. We also have a range of exciting activations and experiences for you to try out in our networking area!
Brands in the drivers seat
- 3:45 pm
- Off-Track Stage
- Panel (Off Track)
- 3:45 pm
- Off-Track Stage
Brands in the drivers seat
From luxury and fashion, to finance and toys, F1 has seen an influx of sponsorship categories powered by its growing global appeal. Explore how brands from contrasting sectors are using strategic F1 sponsorships as a pathway to go beyond visibility and reach new audiences. Topics include:
- Why are brands choosing F1, and why now?
- Best practices in bridging motorsport with fashion and culture.
- Differences and opportunities of sponsoring team and series.
Speakers Include:
Mics Out live 🔴
- 4:15 pm
- Off-Track Stage
- Debate
- 4:15 pm
- Off-Track Stage
Mics Out live 🔴
The BlackBook Motorsport team are joined by familiar industry experts and personalities for a special edition of their Mics Out Podcast, as they debate the hottest topics across motorsport.
Networking Drinks
- 5:00 pm
- Networking Area
- Networking Break
- 5:00 pm
- Networking Area
Networking Drinks
Join us for drink as we wrap up another fantastic edition of the BlackBook Motorsport Forum!
Please note that the agenda is subject to change.
