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2026 AGENDA

The BlackBook Motorsport Forum agenda is designed to deliver industry-leading insights, actionable strategies, and unparalleled value to every corner of the motorsport ecosystem.

Our two dynamic content tracks dived into the critical balance between on and off-track performance.

Click through our agenda below to get a feel for what was on offer.

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  • Session Types:

  • Location:

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VIP Dinner – Mon 23 March

  • 6:30 pm
  • Barnaby’s Kitchen & Lounge, Mercure London Earls Court
  • VIP Dinner

Doors open & networking

  • 8:30 am
  • Networking Area
  • Networking Break

Welcome to BlackBook Motorsport Forum 2026

  • 9:25 am
  • Off-Track Stage
  • Networking Break
Speakers Include:
Rosanna Tennant
TV & Radio Presenter, 

Coming soon!

From concept to grid: Building the Cadillac Formula 1 Team

  • 9:40 am
  • Off-Track Stage
  • Keynote
Speakers Include:
Willem Dinger
Chief Partnership Officer, 
Cadillac F1
Alex Jacques
Formula 1 Commentator, 

From race data to talent intelligence: The future of motorsport decision-making

  • 10:10 am
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Dr. Fran Longstaff
Chief Innovation Officer, 
FutureLap

Coming soon!

Networking Break

  • 10:20 am
  • Networking Area
  • Networking Break

Driving revenue: Motorsport’s commercial playbook

  • 11:00 am
  • Off-Track Stage
  • Keynote
Speakers Include:
Borja de Altolaguirre
Head of Sponsorship, 
MotoGP
Jonny Haworth
Director of Commercial Partnerships, 
Formula 1
Craig Stimmel
SVP, Chief Commercial Officer, 
NASCAR
Sara Essa
Motorsport Presenter, Pit Reporter and Commentator, 

Bridging virtual and reality: How Cosworth and iRacing are redefining motorsport’s future

  • 11:00 am
  • On-Track Stage
  • Panel (On Track)
Speakers Include:
Paul Newby
Managing Director, Electronics, 
Cosworth
Kevin Bobbitt
VP of Marketing & Communications, 
iRacing
James Threlfall MBE
Football & F1 Presenter, 

AI on the prize: Driving the next era of motorsport innovation

  • 11:30 am
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Eddie Bernardon
CRO, Chief Racing Officer, 
AIPEX RACING
Michael Aghataher
Head of Motorsports, 
AWS
Dan Cherowbrier
Chief Technology Officer, 
Formula E
Sheri Panabaker
Founder , 
DRIVEN | High-Performance & Enterprise Strategy

New rules: What regulation changes really mean for a championship

  • 11:30 am
  • On-Track Stage
  • Panel (On Track)
Speakers Include:
Marc de Jong
Head of Business Development, 
WRC Promoter GmbH
Steven Cho
CEO , 
Hankook Competition
Emilia Abel
Road Sport Director, 
Fédération Internationale de l'Automobile (FIA)
Kiri Bloore
Host , 
Rally TV

Brands in the driver’s seat

  • 12:00 pm
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Annamaria Füzy
Global Partnerships Lead, 
Heineken
Emily Jacobs
VP of Licensing, Entertainment Partners & Content, 
the LEGO Group
Deborah Wajsbrot
Head of Growth Partnerships, 
Revolut
Mickaël Soria
Director of Press Relations, 
LVMH
Robin Fenwick
Founder & CEO, 
Right Formula

Networking Lunch

  • 12:35 pm
  • Networking Area
  • Networking Break

Succeeding off track: The business of race teams

  • 1:50 pm
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Stephen Blackmore
Director, 
Red Bull Ampol Racing
Sam Hignett
Co-Founder & Director, 
JOTA Group
James Bunbury
Director, Partnerships - F1, 
McLaren Mastercard Formula 1 Team
Shannon Hooper
VP of Corporate Partnerships, 
23XI Racing
Tom Brown
Partner Manager, 
BlackBook Motorsport

Track to truth: owning the motorsport sustainability narrative

  • 2:25 pm
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Nick Heidfeld
Former F1 Driver, Advisor, TV-Expert & Co-Founder, 
FG Series
Stefano Pacchioli
COO , 
WorldSBK Championship
Christian Hartmann
CEO & Founder, 
GSBS
Luca Guzzabocca
Founder & CEO, 
RIGHT HUB
Marieta Evans
Presenter & Pit Reporter, 

Always on: How data drives motorsport connectivity

  • 2:25 pm
  • On-Track Stage
  • Panel (On Track)
Speakers Include:
Tim Glass
Broadcast and Content Director , 
Formula E
Dan Huson
Head of British Grand Prix Fan Experience & Creative, 
Silverstone
Abhishek Ranade
Head of EMEA, Media & Entertainment Sports Services, 
Tata Communications
Michael Muerlebach
Director, Customer Account & Product Management, 
Bosch Motorsport
Sheri Panabaker
Founder , 
DRIVEN | High-Performance & Enterprise Strategy

From bedroom to pit lane: Why the next generation of drivers will come from sim racing

  • 3:00 pm
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Stephen Hood
CEO, 
Motorsport Games
Naveen Prasad
President & CEO, 
D-BOX Technologies
Nevil Slade
Founder & CEO, 
Vesaro
Chris Stevens
Motorsport Broadcaster, 

The winning formula for on-track performance

  • 3:00 pm
  • On-Track Stage
  • Panel (On Track)
Speakers Include:
Riccardo De Filippi
Head of Motorsport , 
Marelli
Daniel Smith
Head of Aerodynamics, 
Red Bull Advanced Technologies
Ollie Jackson
Chief Engineer, 
Alcon
Bruce Hendel
Senior VP, Global Sales, 
VP Racing Fuels
Sara Essa
Motorsport Presenter, Pit Reporter and Commentator, 

Networking Break

  • 3:30 pm
  • Networking Area
  • Networking Break

The investment playbook in motorsport

  • 4:10 pm
  • Off-Track Stage
  • Panel (Off Track)
Speakers Include:
Elis Jones
Former Head of Global Sports Advisory and European Gaming Sector Coverage at Goldman Sachs, 
Michael Broughton
Co-Founder & Partner, 
Sports Investment Partners

Mics Out live 🔴

  • 4:35 pm
  • Off-Track Stage
  • Debate
Speakers Include:
Harry Benjamin
Motorsport Broadcaster, 
Kate Beavan
Board Advisor, 
More Than Equal
Marc Priestley
TV Presenter, Speaker, Author and Former F1 Mechanic, 
Cian Brittle
Editor, 
BlackBook Motorsport

Networking Drinks

  • 5:10 pm
  • Networking Area
  • Networking Break

Please note that the agenda is subject to change.