AI on the prize: Driving the next era of motorsport innovation

Motorsport has long been at the forefront of innovation, and that continues in the age of AI. Hear how tech giants, race teams and global series are leveraging AI to drive on-track performance, while unlocking internal efficiency and commercial opportunities. Topics include:

• How AI is affecting track performance, race strategy/engineering, and data driven decision-making.
• How AI is driving real value across business functions through personalisation and insights.
• Ways real‑time data enhances race day storytelling and engineering decisions.