Brands in the driver’s seat

From luxury fashion and FMCG, to finance and toys, F1 has seen an influx of brand categories powered by its growing global appeal. Explore how brands from contrasting sectors are using strategic F1 partnerships as a pathway to go beyond visibility and reach new audiences. Topics include:

• Why are brands choosing F1, and why now?
• Best practices in bridging motorsport with fashion and culture.
• Differences and opportunities of sponsoring team and series.