Brands in the drivers seat

From luxury and fashion, to finance and toys, F1 has seen an influx of sponsorship categories powered by its growing global appeal. Explore how brands from contrasting sectors are using strategic F1 sponsorships as a pathway to go beyond visibility and reach new audiences. Topics include:

• Why are brands choosing F1, and why now?
• Best practices in bridging motorsport with fashion and culture.
• Differences and opportunities of sponsoring team and series.