From bedroom to pit lane: Why the next generation of drivers will come from sim racing

Explore how sim racing is lowering barriers to motorsport, driving explosive growth, and creating new pathways from digital audiences to real-world racing, reshaping how drivers, fans, and brands enter the sport globally. Topics include:

• How sim racing is lowering barriers and reshaping driver development beyond traditional karting.
• The scale of sim racing’s growth and its role in attracting new, younger, diverse audiences.
• Converting sim racers and fans into real-world motorsport communities.