Kate qualified as a lawyer in private practice in Oxford and began in motorsport working for Tom Walkinshaw at the TWR Group – a renowned automotive consultancy, racing group and owner of the Arrows Formula 1 Team.

In 2003, Kate was recruited by Bernie Ecclestone at Formula One Management where she worked in various commercial and legal capacities around, brand protection, brand licencing, partnerships, hospitality and CSR including the creation of the F1 in Schools programme – now the world’s biggest school aged STEM challenge.

In 2017, Kate was appointed Global Director of the Hospitality and Experiences division where she set out to re-invent high end hospitality in Formula 1 including new initiatives such as the hugely successful ‘F1 Experiences’ concept. Kate left Formula 1 in 2021 and set up New Quebec Advisory where she works with existing and new sponsors, suppliers and investors across sport.

Kate is most proud to have helped found (and is Main Board Advisor to) More Than Equal; a game changing not for profit organisation founded by David Coulthard and Karel Komarek and whose purpose is to find and develop the first female Formula 1 World Champion.

Aoife is a seasoned professional in the realm of sports marketing, currently serving as the Sports Marketing Lead for EUI at TikTok. With nearly 10 years of experience spanning brand and advertising, she brings a wealth of expertise to her role. Aoife’s career trajectory has consistently been driven by her passion for sports, which has led her to positions where this passion serves as a focal point. In her current capacity, she leads strategic partnerships across the region, including notable collaborations with entities such as Aston Martin.

Kate Dalton is a seasoned brand and marketing expert. She currently serves as the Head of Brand and Marketing at the Aston Martin F1 team, where she successfully transformed the team’s image from ‘an F1 team’ to Aston Martin F1. Kate’s notable achievements include pioneering partnerships like AMF1 x TikTok. Prior to her role at Aston Martin F1, she worked with renowned global consumer brands, specialising in retail and partnership marketing, brand strategy, and creative direction. Kate holds a master’s and undergraduate degree from Trinity College Dublin, and has also studied at the London School of Economics (LSE). Her expertise in brand transformation and partnership marketing makes her a valuable asset in the industry.

Rob Smedley is founder of Global Karting League, an all-new low-cost karting championship providing an affordable pathway to the top of motorsport for 6-17-year olds. With close to 25 years’ experience working at the coal face of F1 engineering for some of the sport’s biggest and most successful race teams, Rob’s previous roles include stints as race engineer at Scuderia Ferrari, head of performance engineering at Williams Racing, and director of data systems at Formula 1. In his illustrious career as a racing engineer, he has worked alongside the biggest talents in the sport, including Michael Schumacher and Felipe Massa, contributing significantly to the successes of both drivers. Rob is also Amazon Web Services (AWS) F1 consultant, providing strategic counsel for AWS’s partnership with Formula 1 and accelerating the development of go-to-market activations.

Michael Nelson leads brand strategy for Vodafone Business globally focusing on delivering brand campaigns and sponsorships that position Vodafone Business as a technology communications company. This includes developing the strategy behind their groundbreaking sponsorship of purpose-led electric motorsports series, Extreme E.

Stephanie Travers Senior Development Officer at Mission 44 and Deputy Team Principal at X44. Stephanie is a former Senior Trackside Fluid Engineer who co-managed the Petronas Trackside Laboratory.

Sherif Al Mahdy is the Chief Commercial Officer at Bahrain International Circuit. He took on his position in 2022, having previously held the role of Commercial Director for ten years. Over that time, has helped revamp the commercial proposition at “The Home of Motorsport in the Middle East”.

His responsibilities cover all aspects of commercial development at the Circuit, including major events, karting, corporate and retail sales, sponsorship, merchandise and marketing and PR. Prior to his commercial role, Sherif was BIC’s Senior Manager of Sporting and Championships for close to six years. He played a key role in the rise of several national and regional championships, including the Chevrolet Supercars Championship Middle East, the Porsche GT3 Cup Challenge Middle East and the BIC 2,000cc Challenge. In particular, his work to help bring Lechner Racing to Bahrain led to the creation of the most professional and successful one-make GT series in the region, which is still going strong to this day.

Marc Priestley is the industry leading speaker, business consultant, coach & mentor from the high performance world of Formula One. He’s also a television presenter & founder of the hugely successful Pitlane Life Lessons Podcast.

After a decade with the globally renowned McLaren Group as a senior figure in engineering & management at one of F1’s most successful teams, Marc now shares his insights & learnings with businesses & events around the world. Using 1st hand experience in the elite pitstop crew, changing wheels in less than 2 seconds, & winning World Championships with superstars like Lewis Hamilton, Marc teaches the mindset & strategy required to make accurate, pressurised decisions fast, whilst constantly performing at the highest level.

How do you build high performing teams? Foster an organisational culture to breed innovation? Market yourself differently to the competition? Use data to create advantages? Get buy-in from your team when going through change?

These are challenges faced by all sectors, all the time, and Marc, together with Formula One, has some fascinating ideas on how to solve them.

Jean-François is the Head of Partnerships, Marketing & Communication at TotalEnergies Motorsport Division (since 2018). Jean-François has spent 25 years at TotalEnergies working on Marketing and communication for several activities (gas station network, LPG, Lubricants).

Adam has more than 25 years of motorsport engineering experience at multiple leading teams and organisations within the industry. Adam’s early career majored in trackside operations and performance that instilled a deep drive for marginal gain performance that Adam took forward to multiple successful pinnacle motorsport programmes, ascending through organisations as Chief Designer, Programme Director and Engineering Director. In early 2023, Adam joined Aston Martin Performance Technologies as Engineering Director, leading the performance and niche programmes.

With nearly 30 years in the online industry, over nine of those at Meta, Cameran is now part of a core group within Meta’s Global Sports Partnerships team that manages the most globally impactful sports teams and associations in the world. He leads the relationships with some of the top F1 teams and MotoGP as well as some of the most influential names in sport across Facebook, Instagram, Threads and WhatsApp Channels. He specializes in helping these organisations build and sustain audiences by leveraging the latest best practice from a content and product perspective.

A tenured veteran of the sports business industry, Bruce has nearly 30 years of global sports marketing and event management experience, working with major sports properties and international brands from around the globe.

As President of Quint International, an industry-leading sports and event ticketing / hospitality / experiential company, Bruce oversees the portfolio of international sports properties that Quint represents in the UK, Europe and Asia Pacific, including Formula 1, MotoGP, The Open Championship and The Australian Open. Bruce opened the international division for QuintEvents in 2018, and now oversees offices in London, Bristol, Monaco and Doha. Quint is now fully owned by Liberty Media Corporation as of January, 2024.

Bruce also serves as President of F1 Experiences, a business venture formed between QuintEvents and Formula One Management in 2017.

Together with their customers, Michael and the Bosch Motorsport team spark enthusiasm for technology and prove Bosch innovations and technology under racing conditions to improve quality of life.

Jennie Gow is a distinguished journalist, broadcaster, and event host who made her mark in the world of Formula One in 2010, quickly ascending to prominence as one of the sport’s leading media figures. As one of the few women thriving in this demanding field, Jennie currently captivates audiences with her presenting and reporting on Formula One for both the BBC and as an F1 expert on the beloved Drive to Survive Netflix series. In addition, she holds the role of co-lead commentator on Extreme E, making her mark in commentary since 2020.

Nadia El Ferdaoussi is an F1 and lifestyle content creator from Ireland, an avid motorsport fan that has worked with some of the biggest brands in racing.

A business owner and agency consultant with 16 years in F1 sponsorship, driver management, venue management and more recently media, Tim is the founder of MotorMouth, a web, app, events and motorsport podcast business working with some of the biggest names in the sport. He’s activated sponsorships with the likes of Epson and Mercedes Petronas, Hilton and McLaren right back to ING Bank with Renault F1 and Toyota Panasonic before that. Now Head of Talent at newly formed WTF1 Talent, part of The Race Media, shining a light on and developing the booming F1 content creator industry, Tim now plays a key role in The Race’s senior commercial team.

Beth is the founder and owner of Paretta Autosport, a women-forward racing team that got its start in 2021 in INDYCAR at the Indianapolis 500. The advocate for supporting and training new talent across all race team roles. Beth is also the co-founder of Women in Motorsport North America (WIMNA), a professional organization of women across all roles and racing disciplines, offering mentorship, networking, and industry support.

As VP of Integrated Client Services at rEvolution, Chris Hughes is responsible for leading the agency’s fast growing UK operations and client roster, working with global brands in motorsport. With a 20+ year career in and around motorsport, including in-house and agency roles in F1, MotoGP, Formula E, and WRC, Chris has helped brands to navigate the ever-changing face of the industry and the opportunities that can be delivered through fully integrated brand activations.

Louise Becket has been working in Motorsport for 20 years+ working in PR but mainly as a reporter for single seaters, Touring Cars, Rally and Endurance. A regular host for the FIA, Louise is proud to have hosted the FIA Gala and been involved in Girls on Track and Women in Motorsport for many years.

Louise has been the pitlane reporter for FIA World Endurance Championship since it started in 2012 and now runs her own agency LoudSpeaker Agency nurturing and developing the next generation of sports broadcasters.

Marc has been a part of the commercial team behind the FIA World Rally Championship (WRC) for over 20 seasons. At WRC Promoter GmbH, Marc currently heads specific business development projects, including the growth of new rally events in Japan and USA, and the publishing of WRC’s interactive video game franchise. Marc was born in The Netherlands, educated in the US and lives in England. He has extensive international experience in the car industry, motorsports and broadcasting.

Laura Winter is a sports broadcaster and qualified sports journalist, working at some of the biggest sports events in the world. Specialising in motorsport and predominantly Formula One, Laura is one of the lead presenters for F1TV, presenting the action from Grands Prix all over the world, both anchoring the coverage and reporting from the paddock.

Branching off-road, she is also the on-site reporter for Extreme E, bringing the viewer to the heart of the electrifying action in some of the most remote corners of the planet, championing messages of gender equality and drawing awareness to climate change.

During her career, Annastiina has closely observed – and also personally experienced – the challenges relating to sustainable performance in an uncertain, high pressure, fast paced global context. After working in top management consulting and experiencing burnout, she was faced with profound questions of balance and meaning. She found answers in a transformation that involved running 250km (155 mile) ultra-races in deserts, and later joined Hintsa Performance as an entrepreneur, helping people unlock a life of meaning and sustainable high performance.
She has worked with a clientele ranging from Formula 1 drivers to female entrepreneurs in rural Guatemala, top CEOs, and leading politicians. She speaks and facilitates workshops around the world, including hosting the Hintsa Performance session in the World Economic Forum Annual Meeting in Davos 2018. She is particularly interested in what it will take for companies and individuals to thrive in the fourth industrial revolution, the role of women and millennials in shaping the future of work, and the business case for wellbeing.

Tom Stanton is the Head of Driver Development at More than Equal, an organisation dedicated to finding the first female Formula 1 world champion.

Tom brings a wealth of experience from his previous role at British Cycling, where he served as the Head of Performance Pathways for five years. In this role, he was instrumental in shaping elite talent development, notably introducing pathways for BMX racing and freestyle park disciplines.

Stanton, who will spearhead the team, has spent 20 years as part of the Olympic and Paralympic system in the UK. Tom’s role is to collaborate closely with the organisation’s performance partners and coaches, to refine and implement a comprehensive programme tailored to nurture young female driving talent.

Jordan King is a Driver Coach at More than Equal, bringing to the programme her lived experience of a career behind the wheel of a race car, alongside extensive coaching experience in a variety of racing classifications.

Jordan brings extensive experience professional racing across Formula 1, IndyCar and the World Endurance Championship, most recently as Development Driver and Race Support Simulator for the Alpine Formula 1 team. He additionally serves as Reserve and Development Driver for the Mahindra Formula E. With a vast experience in professional racing, he has stood on 129 podiums to date.

Jordan brings a wealth of technical and racing experience to the More than Equal Driver Development Programme, a high-performance preparation programme that supports young, talented female drivers who have the ambition to develop into elite racing drivers. Drivers on the programme will benefit from the insight and intelligence from coaches alongside the wider development programme team, including coaching group Hintsa Performance, who have contributed to the success of 18 Formula 1 World Champions.