Next event | April 2025

2024 Agenda

Discover a snapshot of sessions from the BlackBook Motorsport Forum 2024.

24th April 2024

BlackBook Motorsport VIP Dinner

Taking place the evening before the Forum, the BlackBook Motorsport VIP Dinner provides an exclusive fine-dining experience for BlackBook members, a select group of key industry stakeholders and Platinum Pass holders. Discover more here.

25th April 2024

08:00 | Doors open & networking

Welcome to BlackBook Motorsport Forum 2024! Come and collect your badge from our registration desk on the ground floor.

For further directions to the event, visit our venue page.

09:00 | Welcome to BlackBook Motorsport Forum

It’s lights out… and away we go! Welcome to the 10th Edition of the BlackBook Motorsport Forum! Join us to celebrate an incredible 10 years of driving innovation and explore what the next 10 years have in store as we uncover the solutions to stay competitive in a fast-paced industry.

09:15 | New horizons: 20 years of racing in Bahrain

Key theme: Commercial Growth  |  Session type: Keynote

Since hosting the Middle East’s first F1 Grand Prix 20 years ago, the Bahrain International Circuit has been a catalyst for motorsport’s huge growth across the region. As we enter a new era for motorsport, hear the Circuit’s plans for becoming the epicenter for racing in the Middle East.

Topics include:

  • How has BIC influenced F1’s evolution in the Middle East?
  • What important milestones have shaped racing in the region?
  • What do the next 20 years look like for BIC?

09:45 | Ferrari & Peroni: A match made in Italy

Key theme: Fan engagement  |  Session type: Case study

Paul Gandolfi
VP, Business Development

Gareth Morgan
Global Marketing Manager

Hear from two globally recognised Italian powerhouse brands as they delve into their recent multi-year F1 partnership.

10:15 | Networking & refreshment break

Take time out for refreshments and catch up with your peers!

11:00 | Last fan standing: Creating the ultimate fan experience

Key theme: Fan engagement  |  Session type: Panel

As motorsport continues to embrace digital, hear how industry leaders are utilising it to enhance the fan experience for everyone from casual fans to die-hard fanatics.

Talking points include:

  • How can digital provide new opportunities for motorsport to connect with fans?
  • How are series such as MotoGP and F1 enhancing race day fan experiences?
  • How can immersive experiences be used to engage new fans outside of the season?

11:30 | The road ahead: What’s next for motorsport series?

Key theme: Commercial Growth  |  Session type: Panel

Chad Seigler
Chief International Officer

Aarti Dabas
Chief Media Officer

Marc de Jong
Head of Business Development

Motorsport has evolved significantly over the last decade across key areas such commercial growth, fan engagement and sustainability. Hear from leading series, circuits and teams at the forefront of the industry’s evolution as they explore what’s in store for the next 10 years.

Topics include:

  • The evolution of Formula E’s media strategy as its global audience continues to grow.
  • NASCAR’s approach to international growth.
  • WRC’s plans to drive towards a sustainable future for motorsport.


12:00 | Engaging the next generation of motorsport fans

Key theme: Fan engagement  |   Session type: Panel

Aoife Moran
Sports Marketing Lead, EUI

Cameran Harman
Strategic Partner Manager, Global Sports Partnerships

Kate Dalton
Head of Brand and Marketing

Explore how the best in the business are utilising digital platforms, interactive content, and innovative approaches to connect with current and new audiences as motorsport seeks to capture the next generation of fans.

Topics include:

  • What opportunities do younger audiences offer for motorsport series, brands, and teams?
  • How are digital platforms creating global communities of motorsport creators and fans?
  • How can team and platform partnerships engage Gen Z fans?

12:45 | Networking lunch

Take time out for to grab some food and catch up with your peers!

14:15 | The future faces of motorsport

Key theme: Sustainability  |  Session type: Panel

Rob Smedley

Stephanie Travers
Senior Development Officer

As motorsport continues to break down barriers on the road to becoming a more inclusive industry, we explore how stakeholders can continue to establish motorsport as a sport representative of the society it serves.

Talking points include:

  • How is Global Karting League removing barriers to increase karting participation and grow the next generation of racers
  • How are More than Equal developing the world’s first female F1 World Champion?
  • Mission 44’s approach to educating and empowering young people whilst opening doors to motorsport careers.

14:45 | Going the distance: The golden age of endurance racing

Key theme: Commercial growth  |  Session type: Case study

Michael Muerlebach
Director, Customer Account & Product Management

Adam Carter
Engineering Director, Performance

As the FIA World Endurance Championship (WEC) enters its 12th season, explore how the organisation has established itself as a leading series with a global race calendar and millions of fans across the world.

Topics include:

  • How is WEC engaging new and current fans as the world’s most prestigious endurance series?
  • How are OEM’s pushing the boundaries of technical development to the absolute limit?
  • What opportunities does WEC’s growth provide for brands?

15:15 | Networking & refreshment break

Take time out for refreshments and catch up with your peers!

15:45 | Navigating motorsport as a brand

Key theme: Fan engagement  |  Session type: Panel

Melissa Noakes
Head of Sponsorship & Events

Jean-François Toulisse
Head of Partnerships, Marketing & Communication, Motorsport Division

Michael Nelson
Head of Global Brand Strategy

Global brands from diverse sectors discuss the transformation of sponsorships and brand activations within the motorsport industry and how they are navigating its challenges and opportunities.

Topics include:

  • How can brands adapt to the digital landscape
  • How have sports partnership strategies evolved across different sectors?
  • How can brands deliver fan engagement?

16:15 | Looking ahead: The next 10 years of Motorsport

Key theme: Commercial growth  |  Session type: Debate

Jennie Gow
Motorsport Presenter

Kate Beavan
Strategic Advisor and Founder

Marc Priestley
TV Presenter, Speaker, Author and Former F1 Mechanic

We’re joined by familiar industry experts and personalities to debate the industry’s 10 year transformation across the themes of commercial growth, fan engagement and sustainability whilst providing predictions for the next decade.

16:45 | Networking drinks

Join us to celebrate an incredible day of content and networking with your peers.

Please note that the agenda is subject to change.