Discover a snapshot of sessions from the BlackBook Motorsport Forum 2024.
24th April 2024
BlackBook Motorsport VIP Dinner
Taking place the evening before the Forum, the BlackBook Motorsport VIP Dinner provides an exclusive fine-dining experience for BlackBook members, a select group of key industry stakeholders and Platinum Pass holders. Discover more here.
25th April 2024
08:00 | Doors open & networking
Welcome to BlackBook Motorsport Forum 2024! Come and collect your badge from our registration desk on the ground floor.
For further directions to the event, visit our venue page.
09:00 | Welcome to BlackBook Motorsport Forum
It’s lights out… and away we go! Welcome to the 10th Edition of the BlackBook Motorsport Forum! Join us to celebrate an incredible 10 years of driving innovation and explore what the next 10 years have in store as we uncover the solutions to stay competitive in a fast-paced industry.
09:15 | New horizons: 20 years of racing in Bahrain
Key theme: Commercial Growth | Session type: Keynote
Since hosting the Middle East’s first F1 Grand Prix 20 years ago, the Bahrain International Circuit has been a catalyst for motorsport’s huge growth across the region. As we enter a new era for motorsport, hear the Circuit’s plans for becoming the epicenter for racing in the Middle East.
Topics include:
- How has BIC influenced F1’s evolution in the Middle East?
- What important milestones have shaped racing in the region?
- What do the next 20 years look like for BIC?
09:45 | Ferrari & Peroni: A match made in Italy
Key theme: Fan engagement | Session type: Case study
Hear from two globally recognised Italian powerhouse brands as they delve into their recent multi-year F1 partnership.
10:15 | Networking & refreshment break
Take time out for refreshments and catch up with your peers!
11:00 | Last fan standing: Creating the ultimate fan experience
Key theme: Fan engagement | Session type: Panel
As motorsport continues to embrace digital, hear how industry leaders are utilising it to enhance the fan experience for everyone from casual fans to die-hard fanatics.
Talking points include:
- How can digital provide new opportunities for motorsport to connect with fans?
- How are series such as MotoGP and F1 enhancing race day fan experiences?
- How can immersive experiences be used to engage new fans outside of the season?
11:30 | The road ahead: What’s next for motorsport series?
Key theme: Commercial Growth | Session type: Panel
Motorsport has evolved significantly over the last decade across key areas such commercial growth, fan engagement and sustainability. Hear from leading series, circuits and teams at the forefront of the industry’s evolution as they explore what’s in store for the next 10 years.
Topics include:
- The evolution of Formula E’s media strategy as its global audience continues to grow.
- NASCAR’s approach to international growth.
- WRC’s plans to drive towards a sustainable future for motorsport.
12:00 | Engaging the next generation of motorsport fans
Key theme: Fan engagement | Session type: Panel
Cameran Harman
Strategic Partner Manager, Global Sports Partnerships
Explore how the best in the business are utilising digital platforms, interactive content, and innovative approaches to connect with current and new audiences as motorsport seeks to capture the next generation of fans.
Topics include:
- What opportunities do younger audiences offer for motorsport series, brands, and teams?
- How are digital platforms creating global communities of motorsport creators and fans?
- How can team and platform partnerships engage Gen Z fans?
12:45 | Networking lunch
Take time out for to grab some food and catch up with your peers!
14:15 | The future faces of motorsport
Key theme: Sustainability | Session type: Panel
As motorsport continues to break down barriers on the road to becoming a more inclusive industry, we explore how stakeholders can continue to establish motorsport as a sport representative of the society it serves.
Talking points include:
- How is Global Karting League removing barriers to increase karting participation and grow the next generation of racers
- How are More than Equal developing the world’s first female F1 World Champion?
- Mission 44’s approach to educating and empowering young people whilst opening doors to motorsport careers.
14:45 | Going the distance: The golden age of endurance racing
Key theme: Commercial growth | Session type: Case study
As the FIA World Endurance Championship (WEC) enters its 12th season, explore how the organisation has established itself as a leading series with a global race calendar and millions of fans across the world.
Topics include:
- How is WEC engaging new and current fans as the world’s most prestigious endurance series?
- How are OEM’s pushing the boundaries of technical development to the absolute limit?
- What opportunities does WEC’s growth provide for brands?
15:15 | Networking & refreshment break
Take time out for refreshments and catch up with your peers!
15:45 | Navigating motorsport as a brand
Key theme: Fan engagement | Session type: Panel
Jean-François Toulisse
Head of Partnerships, Marketing & Communication, Motorsport Division
Global brands from diverse sectors discuss the transformation of sponsorships and brand activations within the motorsport industry and how they are navigating its challenges and opportunities.
Topics include:
- How can brands adapt to the digital landscape
- How have sports partnership strategies evolved across different sectors?
- How can brands deliver fan engagement?
16:15 | Looking ahead: The next 10 years of Motorsport
Key theme: Commercial growth | Session type: Debate
Marc Priestley
TV Presenter, Speaker, Author and Former F1 Mechanic
We’re joined by familiar industry experts and personalities to debate the industry’s 10 year transformation across the themes of commercial growth, fan engagement and sustainability whilst providing predictions for the next decade.
16:45 | Networking drinks
Join us to celebrate an incredible day of content and networking with your peers.
Please note that the agenda is subject to change.
