Advisory Board

BlackBook’s Advisory Board members help guide what we do. They form our ‘Leaders in Motorsport’ series for consistent insight from senior figure-heads across the motorsport industry.

BlackBook is proud to have the following members:


Ellie Norman

Director of Marketing and Communications

Ellie is a Marketing professional having spent over 15 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.

In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows.  In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie was asked to join Virgin Media as Head of Advertising.  During her time at Virgin Media, Ellie led the involvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014, Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.

Following the change in ownership at F1, Ellie was asked to join the management team in as the companies first ever Director of Marketing to lead the sport as it grows its fan base and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.  This role has since been expanded to include Customer Service and Communications.

Oliver Ciesla

Managing Director

Oliver Ciesla has worked at Lagardére Sports in various functions, including the marketing of international media rights of UEFA Euro 2008 and the English Premier League. He launched branch offices in Israel and Italy and marketed Italian Serie A team U.C. Sampdoria.

More recently he was managing director of German-based the sportsman media group, managing the company’s portfolio of TV and betting rights in football, volleyball, handball, tennis, ice hockey and many more.

Since 2010, Oliver has been managing director of WRC Promoter, the commercial rights holder to the FIA World Rally Championship.

Gerard Neveu

Chief Executive Officer

In 2011 Frenchman Gérard Neveu was entrusted by the Automobile Club de l’Ouest with the promotion and organisation of the FIA World Endurance Championship, bringing the spirit of the 24 Hours of Le Mans to a worldwide audience.

After working for many years in entertainment and event organisation, in 1997 he joined the French Organization Committee for the 1998 World Cup Soccer.

Named in 2001 as Track Manager of Circuit Paul Ricard in the south of France, Gérard Neveu went on to become General Manager. During this time, he became an FIA International Race Director in 2008, and more recently was appointed a member of the FIA Endurance Commission.

Currently Chief Executive Officer of LMEM, the company in charge of managing the World Endurance Championship, the European Le Mans Series and Michelin Le Mans Cup.

Michael Dreiser

Manager Motorsport One-Make Series

Having obtained a Diploma in Business and Computer Science at the Technical University of Darmstadt, between 2005 – 2008 Michael was the Manager Motorsport at Porsche Asia Pacific Pte Ltd in Singapore, where he was in charge of the pan-regional race activities of Porsche in Asia (incl. China).

Between 2009 – 2014 Michael was Manager International One-Make Series at Dr. Ing. h.c. F. Porsche AG in charge of the one-make series being operated in various countries, before now taking charge of the entire business field of the one-make series, including the series being operated from HQ and the planning and sales of the 911 GT3 Cup.

Pau Serracanta

Managing Director

Pau Serracanta joined Dorna Sports S.L. on February 1999 as Sales Manager and in September 2000 became Commercial Director. In February 2005 was promoted to Managing Director for commercial area.

Prior to working for Dorna, Pau Serracanta was Operations Director of the World Blind Sports Championships Madrid ’98.

From September 1994 to May 1997 he was International sports consultant. Appointed a member of the Sports and Legal Committee of the International Paralympic Committee and International Blind Sports Federation, he was involved in the definition of the sports program for the Atlanta ’96, Nagano ’98 and Sydney ’00 Paralympic Games.

Has participated as speaker in various lectures about Sports Marketing and currently is also teaching sports marketing in the Barcelona School of Management of Pompeu Fabra University.

Achim Kostron

Managing Director

Achim Kostron, skilled bank clerk and Master of Business Administration, began his career as consultant in the Daimler Group 12 years ago. There he acquired a development and production expertise by multifaceted product and cost projects in the Mercedes-Benz development area, inter alia with accompanying MBA Automotive Lean Manufacturing. In 2011 he switched to Horváth & Partners Management Consultants.

There he lately was responsible in the Automotive Centre for the topic area strategy and innovation management, pressed ahead with the internationalisation of the company by dint of abroad projects and developed the company’s global consulting network in this area.

By the multitude of tasks and projects for manufacturers, suppliers and service providers, Kostron developed – via projects in the motor sport area – his motor racing enthusiasm. So, he cooperated since early 2017 with Gerhard Berger for ITR e.V. and in August he assumed the position as ITR GmbH Managing Director.

Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

Connell J.O'Donnell


C.J. O’Donnell was named as chief marketing officer for Hulman Motorsports in November 2013. He leads the combined team of INDYCAR and Indianapolis Motor Speedway marketing, communications and social media.

O’Donnell has built a strong Marketing and Communications team in the past two seasons at Hulman Motorsport.  As a result, INDYCAR has experienced growth in all measures of fan engagement, highlighted by increases in TV ratings and viewership on both ABC and NBCSN in 2014 and 2015.  In this timeframe viewership increases 38% and INDYCAR’s social and digital platforms have seen marked growth.

O’Donnell joined Hulman Motorsports after serving for over 20 years in a variety of marketing and management positions at Ford Motor Company. His last role at Ford was Group Electrification Marketing manager, which he assumed in 2012. Ford launched several hybrid vehicles and enjoyed a record year for hybrid and electric vehicle sales with O’Donnell’s oversight of day-to-day marketing activities.

Before that role, O’Donnell worked in several sales, marketing and product development positions with Jaguar, Ford, Mazda, Lincoln and Mercury. He served as executive vice president of marketing and sales for Jaguar North America, global marketing director for Jaguar Cars Ltd. in Great Britain and group marketing manager for Lincoln. O’Donnell also was a key member of a small team that orchestrated the turnaround of the Mazda brand.

O’Donnell, 52, a native of West Hazleton, Pa., graduated with a bachelor’s degree in economics from Villanova University and has a Master of Business Administration degree in Marketing from Columbia Business School. He is an avid runner and an accomplished open-wheel and sports car racer in Sports Car Club of America (SCCA) events.

Brad Gerber

Vice President of Sales & Chief Development Officer

Brad Gerber, a skilled sales executive with vast experience in the world of automotive publishing and digital media, was named NHRA vice president of sales and chief development officer in January 2016.  He leads NHRA’s sales and business development team and oversees all media sales, corporate sponsorships, and revenue development initiatives.

Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the entire company which at the time had over 100 enthusiast brands.

Geroge Fuchs

Managing Director

Managing Director at FIA European Truck Racing Championship, in charge of  promotership, securing of partnerships and the smooth running of the prestigious racing championship.

His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.

Sean Seamer

Chief Executive Officer

New Zealand born Supercars CEO Sean Seamer has extensive global experience across international, regional and local roles, spanning digital, major business development and marketing in tenures including San Francisco, London and Singapore.

Seamer joined Supercars in March 2018 after more than 15 years with MediaCom where he was Head of International Digital based in London overseeing MediaCom’s key EMEA and Global digital accounts, Head of Digital APAC based in Singapore, Head of Business Development & Marketing APAC, and in 2013, Chief Business Development Officer APAC.

Prior to taking the lead at MediaCom Australia & New Zealand, Seamer took on the position of Chairman at GroupM New Zealand, where he was responsible for establishing and building the brand from the ground up. GroupM is MediaCom’s parent company.

As a lifetime racer having competed in various levels of motorsport, Seamer is passionate about the sport and growing Supercars domestically and internationally.

Paul Bellamy

Global Head of IMG Motorsports

Acquired the rights to run the FIA European Rallycross Championships in 2010, and became the FIA World Rallycross Championship in 2013. Appointed Managing Director of FIA World Rallycross Championship in 2015.

Appointed Global Head of IMG Motorsports in 2017 (FIA World Rallycross Championships and FIA Speedway World Championships and FIA Speedway World Cup)

Harry Neuhaus

Head of Partnership

Harry Neuhaus is the Senior Director of Business Development & Partnerships at The Drone Racing League (DRL), the premier, international drone racing circuit, where he leads partnerships with world-renowned brands including Allianz, BMW, Swatch, Cox Communications and the U.S. Air Force.

A pioneer in experiential and digital marketing, Harry has more than 25 years of experience in sponsorship, online, cable and broadcast media sales, as well as branded entertainment initiatives with brands including Yahoo!, MTV, CNN, Cartoon Network, and GolTV. He has created numerous cross-border marketing programs for clients including General Motors, Nissan, Volkswagen, Sprint, Disney Home Video and Fox Sports en Espanol, among others.


Malcolm Wilson

Managing Director

Growing in size and stature since originally formed in 1997, M-Sport now operates a flourishing global motorsport business on the stages and circuits of some of the world’s most acclaimed motorsport series.

Providing the engineering expertise behind the award-winning range of Ford rally cars as well as the Bentley Continental GT3, M-Sport has quickly become an industry leader – delivering winning performances around the globe.

Malcolm Wilson has more than 40 years’ experience at rallying’s highest level. As a driver he won two British national titles in the late 1970s and the British international crown in 1994. He drove for three factory teams in the FIA World Rally Championship and spent several years as Ford’s chief test driver.

Under his guidance, M-Sport has become one of the world’s leading private teams with a string of international titles and rally wins to its credit – including three FIA World Rally Championship Manufacturers’ titles.

Michael Carcamo

Global Motorsports Director

Michael joined Nissan in 2002 and has held a variety of management roles including Overseas Program Director, Americas and Director of Corporate Planning, Mexico. In R&D, his achievements include the launch of Nissan Sentra and Tiida as Program Manager and Nissan March, Versa and Versa Note as assistant Chief Vehicle Engineer.

Prior to joining Nissan, Michael held the position of trackside engineer for Ilmor Engineering in the Indy and CART racing series, during 5 race seasons. Mr. Carcamo has a Bachelor of Science in
Mechanical Engineering from Tufts University. He is a certified Project Management Professional as
well as a graduate of V-up (Nissan six-sigma) program. Michael as also completed executive  programs at Vanderbilt University as well as IPADE graduate school in Mexico City.

Matthew Strachan

Commercial Director

Lucio Cecchinello

Team Principal

Former motorcycle racing technician, Former 125 class World Grand Prix Rider, LCR Team Principal since 1996, IRTA Committee member since 2004.

James Barclay

Team Director

James has over 15 years of experience in Marketing and PR in the automotive and motorsport industry. After completing his degree in Marketing James became UK PR Manager at Bentley Motors Ltd where he was responsible for UK media activities during Bentley’s successful return to the Le Mans 24 hours. In 2006, Barclay was appointed Head of PR & Marketing for the Asia Pacific region and lived in Singapore until 2010.

In 2010, Barclay was appointed as Head of Marketing for Bentley Motors Inc, which saw him living in Boston, Massachusetts, before returning and taking up the position within Jaguar Land Rover.

James’s passion for motorsport started growing up in South Africa, which led to James racing at a national level in the UK.

Yan Lefort

Commercial Director

Started as junior PR for the Rothmans brand involved in F1 in 1994 with the Williams Team. Initiated lifestyle PR projects and launched the first digital communication tools in the sport. Joined British American Tobacco as the Global PR Manager for the Lucky Strike brand involved in F1 with the AR team.

Became independent and ran Yan Lefort Consulting from 2006 to 2010. The agency, based out of Paris and London provided strategic PR support to brands willing to activate their respective sponsorship programs in the F1, A1GP and GT1 championships. The consultancy was also managing the image of the F1 world champion Jacques Villeneuve.

In  2011, Yan joined IWC in Switzerland to manage the global partnership programs, to include the Mercedes F1 sponsorship. In August 2018, Yan joined the Alfa Romeo Sauber F1 Team as Commercial Director.


Sebastien de Chaunac

Head of Communication and Brand Activation of the Formula E

Sébastien de Chaunac is the Head of Communication and Brand Activation of the Formula E program at ABB. Sébastien joined ABB in April 2018, a few months after the pioneering technology leader became the title sponsor of the ABB FIA Formula E Championship.

Prior to this, he was the Head of Global Motorsport Partnerships and Events at Rolex for 5 years. Sébastien holds an MBA from HEC in Paris.

Paul Hourigan

Sports Marketing Director

Since 2012, Paul has been an integral part of The Coca-Cola Company’s US sports marketing efforts.  He began his career at the Company as counsel for the Sports & Entertainment Marketing Partnerships group and then transitioned to becoming Director of Sports Management where he negotiated the Company’s NHRA Series Sponsorship deal and the first ever joint NASCAR/ISC sponsorship.

In his current role as Director of Sports Marketing, he leads motorsports, golf and soccer marketing efforts in North America.   Prior to joining The Coca-Cola Company, Paul was co-founder of an NFLPA licensed social media platform for professional athletes that he helped launch along with Chris Cooley of the Washington Redskins.

A native of the U.K., Paul moved to the US in 1991 and graduated from Washington and Lee University and from Emory University with Juris Doctor and MBA degrees.  While attending Washington and Lee University, Paul lettered in both Soccer and Track and Field.

Jose Villanueva

Sponsorship Manager

José started his career at Santander UK where he was involved in the activation of several motorsport properties such as McLaren Mercedes Team and British F1 Grand Prix title sponsorship.

After that, back in 2010, he joined Santander HQ as part of the Corporate Marketing Team, leveraging worldwide Scuderia Ferrari F1 Team and several F1 rounds title sponsorships.

Since 2015 he has been managing the sports portfolio of Spanish Beverage Group Hijos de Rivera with a special focus on the motorsports activation of its flagship beer brand (Estrella Galicia 0,0 a) as well as other sport properties through its premium water brand (Cabreiroá).

Marc Dencker

Global Motorsports Strategist and Digital Adviser

Marc has been involved in motorsports since 1999 and is an active Porsche club racer with his team Flying Dutchman racing.

At Microsoft he leads a global community of subject matter experts related to motorsports. The motorsports community is closely aligned with the general sports community and drives innovation where technology and business overlap.

Sabrina Kreienborg

Head of Global Sponsorships

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

David Tsurusaki

Global Motorsports Technology Manager

Calim Bouhadra

Chief Executive

With more than 25 years of experience in the Industrialization of Advanced Connectors at LEMO S.A. in Switzerland, Calim Bouhadra, is currently COO of LEMO S.A. and CEO of Rebellion Corporation (Rebellion Timepieces, Rebellion Racing and Rebellion Motors).

Passion, Perfectionism and attitude sparked M. Bouhadra and the company’s inception and continue to push its development each passing day.

Federations & Strategic Partners

David Mendelsohn

CEO & Founder

David set up his first import/export company at the age of 20 in Sydney, Australia.

David moved to China Incorporating his first (WOFE) company in Ningbo, Zhejiang province in 2004 (age 24), which started his first off-shore operation. After successfully implementing another three representative offices, based in Xiamen, Nanchang and Hong Kong within 18 months with 80+ staff. He witnessed an unprecedented change in his clients buying patterns. After consulting with some of his major buyers, David’s decision was made, to sell out of his trading company and invest in Jingzhu Garment Co Ltd in 2007.

Over the past 11 years he has successfully brokered direct & indirect relationships with Lotus F1 Team, Group Lotus, Ford (China), Automobili Lamborghini, Bentley GT3, WRC, Kawasaki, Yamaha, Honda, V8 Supercars (Holden & Ford), GP2 teams, Alpinestars, OMP, FIA, Australian Grand Prix Corporation, Ducati, Ferrari, Dorna, KTM, Mercedes F1, SFI F1 through Puma/Branded.

David started his first off-spring company called Oneallsports LTD in Hong Kong back in 2011, to service the clients in need for licensing with online store, warehousing, fulfilment & distribution direct from our FTY in China. We have successfully account managed brands online with Bentley, Lamborghini, FF Dragon FE, Mahindra FE, Jaguar FE, Renault Edams with 8J’s, Virgin FE, Marussia F1 to name a few.

Scott Tilton

Chief Executive

A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born.

The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech).

Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.

Stuart Pringle

Managing Director

As Manging Director of Silverstone Circuits Ltd, Stuart is not only responsible for the delivery of the world class programme of motor racing events at ‘The Home of British Motor Racing’, but he is also charged with the transformation of Silverstone from solely a motor racing circuit to a far broader leisure business.

Previous circuit management and events promotion experience includes spells as Sporting Director at Silverstone and Motorsport Events Manager at Brands Hatch.

For eight years Stuart was the Club Secretary of the British Racing Drivers’ Club and he also spent five years as the Club Secretary of the Vintage Sports-Car Club, where he oversaw an extensive programme of 35 historic motor sport events annually.

Stuart served for five years as an officer in the Royal Tank Regiment in the British Army and holds a degree in Real Estate Valuation.

David Richards


David spent eight years as a professional co-driver, winning the World Rally Championship with Ari Vatanen in 1981. In 1984 David founded Prodrive, growing the company into a world leading motorsport and advanced technology business employing over 500 staff with annual sales in excess of £70m.

The company has won six FIA World Rally titles; five Le Mans titles; four British Touring Car titles and six FIA World Endurance Championship titles. In 2004, with David as Team Principal, the BAR Honda F1 team finished runners-up in the Formula One Constructors’ Championship.

In 2005 David was made a made a Commander of the British Empire in the Queen’s New Year’s honours for services to motorsport.

In 2007, David led the consortium that purchased Aston Martin and was appointed Chairman, a role he fulfilled until stepping down at the end of 2013.

In 2017 he was inducted into the Motor Sport Hall of Fame and presented with the Spirt of Le Mans award by the Automobile Club de l’Ouest.

From January 2018, David was appointed as Chairman of the Motor Sports Association, the governing body of motorsport in the UK.