Advisory Board

BlackBook’s Advisory Board members help guide what we do. They form our ‘Leaders in Motorsport’ series for consistent insight from senior figure-heads across the motorsport industry.

BlackBook is proud to have the following members:

Motorsport Series

Ellie Norman

Director of Marketing and Communications

Ellie is a Marketing professional having spent over 15 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.

In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side.  Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows.  In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.

In September 2012 Ellie was asked to join Virgin Media as Head of Advertising.  During her time at Virgin Media, Ellie led the involvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business.  This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for the Bolt 9.58 sec ad.

January 2014, Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship.  This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.

Following the change in ownership at F1, Ellie was asked to join the management team in as the companies first ever Director of Marketing to lead the sport as it grows its fan base and attracts a new younger audience.  This includes a new identity for the sport after 24 years and a focus on fan engagement.  This role has since been expanded to include Customer Service and Communications.

Michael Dreiser

Manager Motorsport One-Make Series

Having obtained a Diploma in Business and Computer Science at the Technical University of Darmstadt, between 2005 – 2008 Michael was the Manager Motorsport at Porsche Asia Pacific Pte Ltd in Singapore, where he was in charge of the pan-regional race activities of Porsche in Asia (incl. China).

Between 2009 – 2014 Michael was Manager International One-Make Series at Dr. Ing. h.c. F. Porsche AG in charge of the one-make series being operated in various countries, before now taking charge of the entire business field of the one-make series, including the series being operated from HQ and the planning and sales of the 911 GT3 Cup.

Pau Serracanta

Managing Director

Pau Serracanta joined Dorna Sports S.L. on February 1999 as Sales Manager and in September 2000 became Commercial Director. In February 2005 was promoted to Managing Director for commercial area.

Prior to working for Dorna, Pau Serracanta was Operations Director of the World Blind Sports Championships Madrid ’98.

From September 1994 to May 1997 he was International sports consultant. Appointed a member of the Sports and Legal Committee of the International Paralympic Committee and International Blind Sports Federation, he was involved in the definition of the sports program for the Atlanta ’96, Nagano ’98 and Sydney ’00 Paralympic Games.

Has participated as speaker in various lectures about Sports Marketing and currently is also teaching sports marketing in the Barcelona School of Management of Pompeu Fabra University.

Gerard Neveu

Chief Executive Officer

In 2011 Frenchman Gérard Neveu was entrusted by the Automobile Club de l’Ouest with the promotion and organisation of the FIA World Endurance Championship, bringing the spirit of the 24 Hours of Le Mans to a worldwide audience.

After working for many years in entertainment and event organisation, in 1997 he joined the French Organization Committee for the 1998 World Cup Soccer.

Named in 2001 as Track Manager of Circuit Paul Ricard in the south of France, Gérard Neveu went on to become General Manager. During this time, he became an FIA International Race Director in 2008, and more recently was appointed a member of the FIA Endurance Commission.

Currently Chief Executive Officer of LMEM, the company in charge of managing the World Endurance Championship, the European Le Mans Series and Michelin Le Mans Cup.

Oliver Ciesla

Managing Director

Oliver Ciesla has worked at Lagardére Sports in various functions, including the marketing of international media rights of UEFA Euro 2008 and the English Premier League. He launched branch offices in Israel and Italy and marketed Italian Serie A team U.C. Sampdoria.

More recently he was managing director of German-based the sportsman media group, managing the company’s portfolio of TV and betting rights in football, volleyball, handball, tennis, ice hockey and many more.

Since 2010, Oliver has been managing director of WRC Promoter, the commercial rights holder to the FIA World Rally Championship.

Achim Kostron

Managing Director

Achim Kostron, skilled bank clerk and Master of Business Administration, began his career as consultant in the Daimler Group 12 years ago. There he acquired a development and production expertise by multifaceted product and cost projects in the Mercedes-Benz development area, inter alia with accompanying MBA Automotive Lean Manufacturing. In 2011 he switched to Horváth & Partners Management Consultants.

There he lately was responsible in the Automotive Centre for the topic area strategy and innovation management, pressed ahead with the internationalisation of the company by dint of abroad projects and developed the company’s global consulting network in this area.

By the multitude of tasks and projects for manufacturers, suppliers and service providers, Kostron developed – via projects in the motor sport area – his motor racing enthusiasm. So, he cooperated since early 2017 with Gerhard Berger for ITR e.V. and in August he assumed the position as ITR GmbH Managing Director.

Chad Siegler

VP International Business Development & Partnership

Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.

Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.

Geroge Fuchs

Managing Director

Managing Director at FIA European Truck Racing Championship, in charge of  promotership, securing of partnerships and the smooth running of the prestigious racing championship.

His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.

Brad Gerber

Vice President of Sales & Chief Development Officer

Brad Gerber, a skilled sales executive with vast experience in the world of automotive publishing and digital media, was named NHRA vice president of sales and chief development officer in January 2016.  He leads NHRA’s sales and business development team and oversees all media sales, corporate sponsorships, and revenue development initiatives.

Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the entire company which at the time had over 100 enthusiast brands.

Paul Bellamy

Global Head of IMG Motorsports

Acquired the rights to run the FIA European Rallycross Championships in 2010, and became the FIA World Rallycross Championship in 2013. Appointed Managing Director of FIA World Rallycross Championship in 2015.

Appointed Global Head of IMG Motorsports in 2017 (FIA World Rallycross Championships and FIA Speedway World Championships and FIA Speedway World Cup)

Sean Seamer

Chief Executive Officer

New Zealand born Supercars CEO Sean Seamer has extensive global experience across international, regional and local roles, spanning digital, major business development and marketing in tenures including San Francisco, London and Singapore.

Seamer joined Supercars in March 2018 after more than 15 years with MediaCom where he was Head of International Digital based in London overseeing MediaCom’s key EMEA and Global digital accounts, Head of Digital APAC based in Singapore, Head of Business Development & Marketing APAC, and in 2013, Chief Business Development Officer APAC.

Prior to taking the lead at MediaCom Australia & New Zealand, Seamer took on the position of Chairman at GroupM New Zealand, where he was responsible for establishing and building the brand from the ground up. GroupM is MediaCom’s parent company.

As a lifetime racer having competed in various levels of motorsport, Seamer is passionate about the sport and growing Supercars domestically and internationally.

Harry Neuhaus

Head of Partnership

Harry Neuhaus is the Senior Director of Business Development & Partnerships at The Drone Racing League (DRL), the premier, international drone racing circuit, where he leads partnerships with world-renowned brands including Allianz, BMW, Swatch, Cox Communications and the U.S. Air Force.

A pioneer in experiential and digital marketing, Harry has more than 25 years of experience in sponsorship, online, cable and broadcast media sales, as well as branded entertainment initiatives with brands including Yahoo!, MTV, CNN, Cartoon Network, and GolTV. He has created numerous cross-border marketing programs for clients including General Motors, Nissan, Volkswagen, Sprint, Disney Home Video and Fox Sports en Espanol, among others.

James Geidel


A passion of motorsport started at a young age with racing karts, which led James to proceed a career in engineering in motorsport before joining RGMMC in 2009.

Today RGMMC is a company dedicated in the promotion and organisation of International karting events and service provider to motorsport events and ASN’s.

In 2018 RGMMC was granted the role as promoter to the FIA Karting European and World Championships.

Catherine Bond Muir

Chief Executive

Catherine is a former intellectual property solicitor who specialised sports law.  In 2000, she moved into corporate finance and spent over a decade working on sports and gaming M&A deals and IPOs.  These included the sale of Chelsea Football Club to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner.  Catherine has spent 3 years developing the idea of W Series and putting a management team in place.  Whilst having no historic professional experience in motor racing, she continues to learn about the sport. Three years on, she is surrounded by a highly talented and experienced team making this vision happen.

SJ Luedtke

Vice President, Marketing

SJ Luedtke, INDYCAR Vice President, INDYCAR is a 22-year Sports Marketing veteran across multiple sport and marketing disciplines.  In her current role, she leads the vision and strategy for the INDYCAR brand, aiming to bring a fresh perspective to the sport and engage a new generation of fans.

Prior to joining INDYCAR this year, SJ led the North America marketing teams for Nike (American) Football and Nike Kids where she directed teams to reimagine the businesses’ approach and better leverage athletes to inspiring and serve the consumer.  Previous to her time at Nike, SJ lead agency teams in strategy and execution of top brands investment in sports and entertainment, including Goodyear’s motorsports and Airship marketing.

SJ’s motorsports career started 22 years ago over a conversation at the world famous Siebkens Resort in Elkhart Lake, where she secured a position with Newman-Haas Racing working for Carl Haas and Paul Newman.

Laurent Prud’Homme

CEO of Eurosport events

Laurent Prud’homme leads the rights acquisition and distribution for Discovery’s and Eurosport’s sports content around the world.

As Senior Vice President, Laurent recently assume responsibility for IOC and media services and was appointed CEO of Eurosport Events, as well as continuing to oversee its Rights Acquisition and Syndication groups, including the Olympics.

Based in Paris, Laurent heads Eurosport’s specialist in-house sports rights agency boasting an enviable portfolio of premium properties which includes the Olympic Games, all four Grand Slams, Tour de France, the Giro d’Italia, major FIFA football tournaments and the UEFA Champions League.

With Eurosport committed to broadcasting more premium, locally relevant and exclusive content, Laurent and his team have also secured rights to some of the best national competitions across a host of key markets such as the Bundesliga in Germany, Pro 2 rugby in France, the Swedish Allsvenskan football league as well as the Grundig Ligaen, Norway’s top-tier handball championship.

Prior to his current role, Laurent was Deputy Director of Acquisitions at French broadcaster TF1, directing its Rugby World Cup project and securing movies, series and documentaries. He was previously Management Controller for the Sports and News Department at Canal+, the French pay-TV network.

Shai Shammai

Global Head of Sales

Shai is a UK-based experienced advisor and business leader with two decades of international business experience. Prior to joining SRO, Shai lead FTSE250 QinetiQ’s UAV campaign and prior to that was the UK MD and VP International for a UAV OEM. During this time, he become a Fellow of the Royal Aeronautics Society for his contributions to the aeronautics profession. He is also a former Director of Consulting for Frost & Sullivan’s EMEA group. Shai has served as Board Director and on the Advisory Board of several technology companies. He holds an MA in Psychology, MBA from Cass Business School and was previously a visiting lecturer at Queen Mary University of London.

Jerome Hiquet

Chief Marketing Officer

Jerome Hiquet is the Chief Marketing Officer at Formula E – the electric street racing series.

Working for a number of renowned and purpose-driven brands for over two decades, Hiquet brings a wealth of experience in brand development, sales, product innovation, media, customer activation for large corporations and fast-growing organisations around the world – making the transition to Formula E from his previous position as CMO at Tough Mudder.

Listed as one of the top-40 marketing innovators to watch by PR Week in 2015, Hiquet studied at KEDGE Business School in Bordeaux in France and Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico, before starting his career with a stint at the Accor Group. His next move was to and then Club Med to develop marketing and commercial strategies.

Hiquet joins the ABB FIA Formula E Championship as the sport moves to accelerate its focus towards more consumer-focussed activities – implementing and transferring his expertise across areas including media rights, event experience, content programming, marketing and communications.

Michael Lock

Chief Executive

As the CEO of American Flat Track, Michael Lock has transformed a once stagnant motorcycle racing series into a now thriving sports-entertainment enterprise.

His rebranding and re-engineering of the series, which kicks off its 67th season in 2020, helped to attract more fans, teams and sponsorship dollars, making 2019 the most successful year in Flat Track history.

Born and raised in London, in 1990 Lock joined the then-relaunched Triumph Motorcycles, as Head of Sales and Marketing. Three years later, Lock led the establishment of Triumph America in Atlanta, Georgia.

In 2002, Lock was hired as the Managing Director of Ducati UK. He then served as Ducati North America’s CEO for close to a decade, building numbers until the region became Ducati’s number-one market globally and in 2012 went on to the VW Group as COO of Lamborghini USA.

Three years later, Lock joined NASCAR’s motorcycle subsidiary AMA Pro Racing as CEO.

Motorsport Teams

Yan Lefort

Commercial Director

Started as junior PR for the Rothmans brand involved in F1 in 1994 with the Williams Team. Initiated lifestyle PR projects and launched the first digital communication tools in the sport. Joined British American Tobacco as the Global PR Manager for the Lucky Strike brand involved in F1 with the AR team.

Became independent and ran Yan Lefort Consulting from 2006 to 2010. The agency, based out of Paris and London provided strategic PR support to brands willing to activate their respective sponsorship programs in the F1, A1GP and GT1 championships. The consultancy was also managing the image of the F1 world champion Jacques Villeneuve.

In  2011, Yan joined IWC in Switzerland to manage the global partnership programs, to include the Mercedes F1 sponsorship. In August 2018, Yan joined the Alfa Romeo Sauber F1 Team as Commercial Director.

James Barclay

Team Director

James has over 15 years of experience in Marketing and PR in the automotive and motorsport industry. After completing his degree in Marketing James became UK PR Manager at Bentley Motors Ltd where he was responsible for UK media activities during Bentley’s successful return to the Le Mans 24 hours. In 2006, Barclay was appointed Head of PR & Marketing for the Asia Pacific region and lived in Singapore until 2010.

In 2010, Barclay was appointed as Head of Marketing for Bentley Motors Inc, which saw him living in Boston, Massachusetts, before returning and taking up the position within Jaguar Land Rover.

James’s passion for motorsport started growing up in South Africa, which led to James racing at a national level in the UK.

Matthew Strachan

Commercial Director

Malcolm Wilson

Managing Director

Growing in size and stature since originally formed in 1997, M-Sport now operates a flourishing global motorsport business on the stages and circuits of some of the world’s most acclaimed motorsport series.

Providing the engineering expertise behind the award-winning range of Ford rally cars as well as the Bentley Continental GT3, M-Sport has quickly become an industry leader – delivering winning performances around the globe.

Malcolm Wilson has more than 40 years’ experience at rallying’s highest level. As a driver he won two British national titles in the late 1970s and the British international crown in 1994. He drove for three factory teams in the FIA World Rally Championship and spent several years as Ford’s chief test driver.

Under his guidance, M-Sport has become one of the world’s leading private teams with a string of international titles and rally wins to its credit – including three FIA World Rally Championship Manufacturers’ titles.

Lin Jarvis

Managing Director

Lin Jarvis may have been born in a blue shirt. The Brit has spent a career with Yamaha and filtered through many different departments at the European HQ. Creator and head of Yamaha Motor Racing  based in Italy as well as Team Principal of the Monster Energy Yamaha MotoGP team with Maverick Viñales and Valentino Rossi as star riders. He is regarded as one of the most prominent players in the MotoGP paddock and the visible western face of a brand that is instantly recognizable and has enjoyed fantastic success in the last fifteen years thanks to seven manufacturer world titles and seven rider world titles.

Richard Millener

M-Sport Ford World Rally Team Principal

Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.

Brands in Motorsport

David Tsurusaki

Global Motorsports Technology Manager

Sabrina Kreienborg

Head of Global Sponsorships

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

Marc Dencker

Global Motorsports Strategist and Digital Adviser

Marc has been involved in motorsports since 1999 and is an active Porsche club racer with his team Flying Dutchman racing.

At Microsoft he leads a global community of subject matter experts related to motorsports. The motorsports community is closely aligned with the general sports community and drives innovation where technology and business overlap.

Jose Villanueva

Sponsorship Manager

José started his career at Santander UK where he was involved in the activation of several motorsport properties such as McLaren Mercedes Team and British F1 Grand Prix title sponsorship.

After that, back in 2010, he joined Santander HQ as part of the Corporate Marketing Team, leveraging worldwide Scuderia Ferrari F1 Team and several F1 rounds title sponsorships.

Since 2015 he has been managing the sports portfolio of Spanish Beverage Group Hijos de Rivera with a special focus on the motorsports activation of its flagship beer brand (Estrella Galicia 0,0 a) as well as other sport properties through its premium water brand (Cabreiroá).

Paul Hourigan

Sports Marketing Director

Since 2012, Paul has been an integral part of The Coca-Cola Company’s US sports marketing efforts.  He began his career at the Company as counsel for the Sports & Entertainment Marketing Partnerships group and then transitioned to becoming Director of Sports Management where he negotiated the Company’s NHRA Series Sponsorship deal and the first ever joint NASCAR/ISC sponsorship.

In his current role as Director of Sports Marketing, he leads motorsports, golf and soccer marketing efforts in North America.   Prior to joining The Coca-Cola Company, Paul was co-founder of an NFLPA licensed social media platform for professional athletes that he helped launch along with Chris Cooley of the Washington Redskins.

A native of the U.K., Paul moved to the US in 1991 and graduated from Washington and Lee University and from Emory University with Juris Doctor and MBA degrees.  While attending Washington and Lee University, Paul lettered in both Soccer and Track and Field.

Calim Bouhadra

Chief Executive

With more than 25 years of experience in the Industrialization of Advanced Connectors at LEMO S.A. in Switzerland, Calim Bouhadra, is currently COO of LEMO S.A. and CEO of Rebellion Corporation (Rebellion Timepieces, Rebellion Racing and Rebellion Motors).

Passion, Perfectionism and attitude sparked M. Bouhadra and the company’s inception and continue to push its development each passing day.

Nicolas Goubert

MotoE executive Director

Joined Dorna in February 2018 but before that has spent many years at Michelin For the last 7 years  as the technical director for Racing activities such as WRC, WEC or MotoGP. Worked as well for Michelin in US (Marketing) and Japan (testing and Racing -5 years)

Federations & Strategic Partners

David Richards


David spent eight years as a professional co-driver, winning the World Rally Championship with Ari Vatanen in 1981. In 1984 David founded Prodrive, growing the company into a world leading motorsport and advanced technology business employing over 500 staff with annual sales in excess of £70m.

The company has won six FIA World Rally titles; five Le Mans titles; four British Touring Car titles and six FIA World Endurance Championship titles. In 2004, with David as Team Principal, the BAR Honda F1 team finished runners-up in the Formula One Constructors’ Championship.

In 2005 David was made a made a Commander of the British Empire in the Queen’s New Year’s honours for services to motorsport.

In 2007, David led the consortium that purchased Aston Martin and was appointed Chairman, a role he fulfilled until stepping down at the end of 2013.

In 2017 he was inducted into the Motor Sport Hall of Fame and presented with the Spirt of Le Mans award by the Automobile Club de l’Ouest.

From January 2018, David was appointed as Chairman of the Motor Sports Association, the governing body of motorsport in the UK.

Stuart Pringle

Managing Director

As Manging Director of Silverstone Circuits Ltd, Stuart is not only responsible for the delivery of the world class programme of motor racing events at ‘The Home of British Motor Racing’, but he is also charged with the transformation of Silverstone from solely a motor racing circuit to a far broader leisure business.

Previous circuit management and events promotion experience includes spells as Sporting Director at Silverstone and Motorsport Events Manager at Brands Hatch.

For eight years Stuart was the Club Secretary of the British Racing Drivers’ Club and he also spent five years as the Club Secretary of the Vintage Sports-Car Club, where he oversaw an extensive programme of 35 historic motor sport events annually.

Stuart served for five years as an officer in the Royal Tank Regiment in the British Army and holds a degree in Real Estate Valuation.

David Mendelsohn

CEO & Founder

David set up his first import/export company at the age of 20 in Sydney, Australia.

David moved to China Incorporating his first (WOFE) company in Ningbo, Zhejiang province in 2004 (age 24), which started his first off-shore operation. After successfully implementing another three representative offices, based in Xiamen, Nanchang and Hong Kong within 18 months with 80+ staff. He witnessed an unprecedented change in his clients buying patterns. After consulting with some of his major buyers, David’s decision was made, to sell out of his trading company and invest in Jingzhu Garment Co Ltd in 2007.

Over the past 11 years he has successfully brokered direct & indirect relationships with Lotus F1 Team, Group Lotus, Ford (China), Automobili Lamborghini, Bentley GT3, WRC, Kawasaki, Yamaha, Honda, V8 Supercars (Holden & Ford), GP2 teams, Alpinestars, OMP, FIA, Australian Grand Prix Corporation, Ducati, Ferrari, Dorna, KTM, Mercedes F1, SFI F1 through Puma/Branded.

David started his first off-spring company called Oneallsports LTD in Hong Kong back in 2011, to service the clients in need for licensing with online store, warehousing, fulfilment & distribution direct from our FTY in China. We have successfully account managed brands online with Bentley, Lamborghini, FF Dragon FE, Mahindra FE, Jaguar FE, Renault Edams with 8J’s, Virgin FE, Marussia F1 to name a few.

Scott Tilton

Chief Executive

A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born.

The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech).

Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.

Michael Resl

Director Motorsports, Marketing and Lead Development

AVL RACING is the global motorsport group of AVL, the world’s largest privately owned company for development, simulation, and testing technology of racing powertrains. With its five segments SIMULATE, ENGINEER, MAKE, TEST and RACE, AVL RACING is the integrated partner for premium motorsports at every stage of the development routes of its customers.

Rafael Galiana

Founder & Chief Executive

Tecpro exists since more than 20 years, the idea was to create safety plastic barriers that absorb energy without boomerang effect (default of tires) and cannot be separated in case of crash (default of ways’ separation’s plastic barriers). We began with go-kart events (Elf Master Kart Bercy-Paris, Monaco kart cup, Las Vegas SKUSA), then indoor and outdoor karting centers to finally reach the world of motor racing and more particularly the Formula 1 with the help of the FIA engineers and a few crash tests.

Now we are in Formula 1, Formula E, GT, WTCC, Moto GP, go-kart and many others categories…we have equiped more than 400 circuit around the world Gokart, Cars, Motorcycle.

Technically, the TECPRO barrier is a system of polyethylene blocks moulded and foamed, connected to each other with triple nylon slings (double nylon straps for go-kart barriers). This system absorbs over 40% more energy from a shock to the tires, breaks less material and prevents serious damage on drivers. It is the first safety barriers homologated by the FIA.

Since 2018, the Tecpro Barriers are an official FIA Circuit Equipment, the only safety barrier with this homologation at this time.

In addition of efficiency and aesthetic, the TECPRO barriers are installed quickly and require little maintenance. For example, a new F1 track (Grade 1) requires around 85 000 tires corresponding to 4200 Tecpro barriers, 200 transportation trucks for tires corresponds to 60 trucks of Tecpro barriers, 8 months (230 days) of assembly and installation for tires barriers and 48 days for Tecpro barriers.

Our blocks are also an ideal support for advertising as you can see in the TV retransmission but it is not the principal purpose.