Brands in the driver’s seat

View More Details Innovation Stage Explore how globally renowned brands are delivering successful motorsport partnerships while creating value for properties and fans alike.

The intersection of motorsport and popular culture

View More Details Innovation Stage From toys and luxury brands to gaming and cosmetics, learn how a rise in non-endemic partnerships is transforming motorsport into a cultural phenomenon that reaches far beyond the track. Speakers include: Emily Jacobs | VP of Licensing, Entertainment Partners & Content | the Lego Group Stay tuned for more speaker […]

Going global while thinking local

View More Details Innovation Stage Leading series reveal bold strategies for breaking into new markets, creating cultural connections, and captivating fans worldwide. Speakers include: Rob Bloom | Chief Marketing Officer | Aston Martin F1 Team Stay tuned for more speaker updates.

Unlocking motorsport’s revenue potential

View More Details Innovation Stage Commercial leaders from motorsport’s leading teams and series share how they’re driving profits, reimagining revenue streams, and securing a sustainable future for the sport. Speakers include: James Bower | Commercial Director | Williams Racing Mark Sibla | Chief of Staff | IndyCar Stay tuned for more speaker updates.